Dating app Pure is designed by women and directed at open-minded and curious people. It puts authenticity – and your desires – first.

What we love: How playful it gets with Pure. The app loves to do things its own way, the stunning art style and animations bring a unique vibe, and it builds meaningful connections based on interests, shared humour and turn-ons such as music, feminism or the ever-popular “been to therapy”. To make your exploration secure, Pure comes with important safety tools. Chats destruct after 24 hours, text and photos can’t be copied and screenshots aren’t allowed anywhere in the app. This is rounded out with premium features such as Incognito mode and a block list.

Quick tip: For more spontaneous connections, tap the dice to access the Devil‘s Bones mode. In an instant, you’ll find yourself in an anonymous voice chat where you get to know a potential match that Pure has assigned to you based on your location, sexuality and preferences. You have the option to turn your camera on, or move on with another roll of the dice.

Meet the creator: CEO Olga Petrunina is a Forbes contributor and daily Pure user herself. She‘s based in Switzerland and champions a more inclusive and shame-free dating scene.