It will be created every iteration.
Assuming, you are not using it to add to a list (e.g. to use in later loops), what you better can do is make it in a global, you also don't need to use 'new', thus:
Object object;
Also, if you do not delete/remove the object at the end of each while condition (with the delete keyword), you will lose the memory (and this is a memory breachleak). Also, you run the risk of memory shortage (the Uno has only a few KB of memory).
What I also miss in your code is the pointer (*, because the new keyword creates a pointer), and also Obj and Object are inconsistent types (they should be equal), so:
Object* object = new Object();
If you only need the object within the condition and it can be removed in the next while, than you don't need to use new, so just declare it as a vaiable
Object object;
This also has the benefit that the (local) variable will be destroyed at the end of scope (which is at the end of the while).