You could store the hex numbers in a int array using strtok() and strtol().

char str[] = "00:AA:FF:7FFF";    // Maximum 0x7FFF.
int intArray[16]; // Maximum number of hex numbers.

void setup(){

  Serial.begin(9600);

  int counter = 0;
  char * pch = strtok(str, ":");

  while(pch != NULL){
    intArray[counter] = strtol(pch, NULL, 16);
    pch = strtok(NULL, ":");
    counter++;
  }
  Serial.print("Item Count = ");
  Serial.println(counter);

  for(int i = 0; i < counter; i++){
    Serial.println(intArray[i]);
  }

}

void loop(){}

You could store the hex numbers in a int array using strtok() and strtol().

char str[] = "00:AA:FF:7FFF";
int intArray[16]; // Maximum number of hex numbers.

void setup(){

  Serial.begin(9600);

  int counter = 0;
  char * pch = strtok(str, ":");

  while(pch != NULL){
    intArray[counter] = strtol(pch, NULL, 16);
    pch = strtok(NULL, ":");
    counter++;
  }
  Serial.print("Item Count = ");
  Serial.println(counter);

  for(int i = 0; i < counter; i++){
    Serial.println(intArray[i]);
  }

}

void loop(){}