In this talk Arnout will share his insights on the evolution of search and what it can teach us on what's in store for the future. Next to that he will share a actionable framework to future proof your content in the the age of AI enhanced search.

Arnout Hellemans

You've done the discovery, built the case, maybe even prototyped a solution but your brilliant ideas are stuck in backlog limbo. Sound familiar? In this talk Vanda will guide you to getting SEO work shipped. We’ll cover how to plan delivery, write dev-friendly tickets, stay visible during sprints, and QA your way to impact. Whether you’re working in agile squads or flying solo, you’ll leave with practical tools to make sure your SEO work actually gets built.

Vanda Pókecz

Yordan will explore how SEOs and business owners can adapt their strategy by leveraging brand authority to remain competitive in the age of AI, Overviews and LLM-powered search. Attendees will learn why user behaviour favours brands, due to psychological principles, and how to remain top-of-mind when users are prepared to convert.

Yordan Dimitrov

This talk will go into real examples of how Large Language Models (LLMs) are being used in SEO, where they genuinely add value, and where they can seriously backfire. Expect a no-hype, practical look at the role of AI in SEO today, with a strong emphasis on knowing your tools and their limits.

Emina Demiri-Watson

International SEO is full of hidden challenges and unexpected outcomes. This session will explore the most common mistakes and overlooked opportunities when managing SEO across multiple languages and markets. Expect practical tips, real examples, and a clear-eyed look at what it really takes to succeed with SEO at scale internationally.

Gerry White

As AI-generated content becomes increasingly human-like, it's time we have a proper look at how this impacts consumer behaviour, and draw some predictions about where our industry is headed. In this talk, Giulia will walk you through her very own neurophysiological study to understand how our brain responds to AI and human-driven stimuli, what this tells us about the future of marketing and how we can adapt our strategy to better connect with consumers in the age of 'the machine'.

Giulia Panozzo

In this talk we will take a look at the meaning of "rendering" in the context of SEO. We will look at how JavaScript impacts rendering and the implications of different rendering strategies.

Martin Splitt