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Don’t just buy an impression — make an impression on YouTube

Get more reach and influence with YouTube — On avg. > 65% of the 18+ YO audience reached on YouTube in India was incremental to TV1 .

Over the years, YouTube has become a hub where the rich diversity of India’s culture comes alive to create exciting content. That means billions of leaned-in fans and stronger business impact for brands.
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  • We see an image of a claim “With 100 million Indian channels, Youtube is powering India’s rise as a ‘Creator Nation’”

    World’s Biggest Creators

  • We see an image of a claim “87% users say YouTube connects them to diverse global content.”

    World’s Biggest Moments

  • We see an image of a claim “YouTube outperforms TV ROI by 139%.”

    World’s Biggest Impact

Achieve your goals with YouTube’s streaming ad solutions

Drive awareness and consideration at scale
Boost brand association and capture attention
Foster authentic connections to your brand

Drive awareness and consideration at scale

Drive awareness and consideration at scale

Video Reach Campaigns help you maximize the reach of your video ad, and Video View Campaigns help you maximize views of your video ad across YouTube.
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Boost brand association and capture attention

Boost brand association and capture attention

Align with the top creators, most popular content, and biggest cultural moments on YouTube with YouTube Select, including Lineups and Sponsorships.

Stand out during key moments and ensure your brand is front and center with high impact placements, including the YouTube Masthead, First Position, and Pause Ads.
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Foster authentic connections to your brand

Foster authentic connections to your brand

Now testing in select markets, you can identify relevant creators and measure performance in one centralized place, directly in Google Ads. Learn about creator partnerships powered by BrandConnect.
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See how these brands drove results with YouTube

Acko General Insurance pivoted from traditional TV to YouTube, using CTV, HHI, and intent-based targeting to achieve an 18% increase in policies sold while reducing their media costs by 82%

Myntra moved beyond simple product integrations with creators and leaned into YouTube’s Partnership Ads, turning creator content into shoppable storefronts

To increase brand awareness and consideration, Sebamed, launched its Gentle Facial Cleanser by partnering with beauty-focused YouTube Shorts creators. The campaign used Partnership Ads and Shorts-only formats to boost reach and engagement among its core audience.

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Achieve your marketing goals with YouTube

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1 Google meta-analysis of cross media reach reports from Google’s Cross-Media Reach Reporting solution (XMR) where TV measurement data is from BARC.

2 1P YT Internal Data, Jan 2025

3 Oxford Economics, India, Nov 2024

4 Google-Analytic Edge MMM Meta Analysis APAC 2025, n=Analysis of 109 MMM Studies across 4 markets( India N=43, Thailand N=22, Vietnam N=20 and Thailand N=20 across CPG and Retail-ECommerce Categories based on studies completed between 2021-2024
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