Mistplay

🌎 Not every mobile gamer is the same, and motivations when it comes to driving installs, building loyalty, and spending on in-app purchases can differ greatly by region. Knowing these key differences is what helps publishers achieve success on a global scale – driving profitable growth with localized strategies and optimizations. Swipe through the slides below to see some of the key differences between Eastern and Western mobile gamers 👇 and check out our full report for all the latest insights on mobile gaming’s top markets. https://lnkd.in/gYBj_mZV

As a hybrid-casual publisher, OVIVO Games was under pressure to find new revenue streams that didn’t diminish their existing monetization – and that’s where HEX came in to boost their LTV by 3.5% across their puzzle portfolio. 📈 HEX is a monetization solution with a win-win loop: Ovivo’s players get rewarded with Mistplay units for time spent or achievements earned in-game. When their players install Mistplay to redeem the units for real rewards, Ovivo earns valuable CPI-based revenue. After deploying the solution across 20+ titles, Ovivo saw strong results: 📈 3.5% lift in LTV 💰 $25–$60 eCPMs 🎮 Expanded to 20+ games With HEX, Ovivo not only achieved incremental gains but also introduced a new play-and-earn loop that keeps players coming back for more. 👉 Click the link to see how Ovivo scaled their monetization with HEX. https://lnkd.in/gXeC6dn5

Did you know that US and UK gamers are more likely to spend on high-value bundles, whereas players in Korea and Japan prefer to spend on exclusive characters and customization? 💸 The reason for these differences can be found in each market’s culture of mobile gaming and media consumption in general. For example, 38% of Japanese players spend to unlock new characters, which demonstrates the demographic’s close tie to specific IP. As Motoi Sato, CEO of Motto, explains, “Because so many people [in Japan] love games, manga, and anime, storylines and characters are given high priority in mobile games. Therefore, in-app purchases are not only about gaining an advantage in gameplay but also about collecting beloved characters as “digital goods.” 💬 Breaking down player behaviors such as this can offer an insightful look into the cultural differences across markets and give publishers a hint at what will (and won’t) work within each market. Uncover more data to plan your growth and expansion strategies for 2026 in our Mobile Gaming Across Markets Report. 👇 https://lnkd.in/gYBj_mZV

Mobile apps across all categories are beginning to introduce gaming into their ecosystems – and for good reason. Gaming remains the largest revenue driver of any app category, and non-gaming publishers are looking to capitalize on the high engagement, retention, and revenue potential of many mobile games. While some choose to introduce gamification into their core experience loop, there’s another monetization opportunity that more and more publishers are opting for: implementing gaming offers directly into their apps. As Anthony Ortolan, Senior Manager of Business Development & Partnerships at Mistplay, points out, gaming offers provide a fun and frictionless way for users to stay engaged and earn tangible rewards in your app ecosystem. Check out the full article below to discover how solutions like LoyaltyPlay can help you implement game-based offers, monetize your users, and boost engagement in your mobile app. 👇 https://lnkd.in/gZd9A6dG

Mistplay’s 2025 Mobile Gaming Across Markets Report is here, and we want to make sure you don’t miss out on any of our exciting new findings. 🌎 In our highlight article, we provide a sneak peek of some of the key insights discussed in our full report, such as: 🗓️ Daily play is common across the world, but loyalty varies from region to region 📖 Bonuses entice players in the West, whereas stories and events hook players in the East 💰 Spending culture peaks in Japan, with players in the country spending more (and more often) than any other top market. To get the full picture, dive into the article below. https://lnkd.in/grgV5_J8 And make sure to grab your copy of our 2025 Mobile Gaming Across Markets Report to discover even more key findings on the UA, engagement, and monetization trends of mobile gaming’s biggest markets. https://lnkd.in/gYBj_mZV

⏰ Final call – don’t miss this conversation! On November 12 at 12 PM EST, Mistplay is hosting a fireside chat with leaders from True Finance, ShopBack, and Mistplay on how apps are unlocking loyalty beyond transactions. The reality is clear: the days of “free loyalty” are over. Today, users expect a fair exchange with value for their attention and engagement. Gaming-inspired rewards have the potential to monetize scale for apps, and now finance and shopping apps are discovering how to tap into that success without building games themselves. You’ll hear real examples of how apps are: ✔ Engaging users with new reward mechanisms ✔ Extending retention through consistent value delivery ✔ Driving growth by meeting users where they already spend time — in gaming This is your last chance to secure a spot. 👉 Register now: https://lnkd.in/gDy4M966

Come celebrate G-Star Busan with us! 🎉 Together with Com2uS Platform and Tencent Cloud, Mistplay is hosting an exclusive VIP private dinner at the event this week, “2025 Customer Appreciation: Grill & Chill Party.” We’ve prepared this special evening to express our gratitude to our publisher partners for their support and collaboration throughout 2025, and to offer a chill and relaxing setting to enjoy great food and thoughtful conversation. Here are the details:  🗓️ Date: Thursday, November 13, 2025 | 5:00 PM – 9:00 PM 📍 Venue: Sagye Eonyang Bulgogi (293 Haeundaehaebyeon-ro, Haeundae-gu, Busan) 👉 Request your invite here https://lnkd.in/gGeyFyiC ‼️ Please note that this event is by invitation only. Entry will be granted exclusively to guests who receive a confirmation email after submitting their RSVP. — Mistplay가 부산 G-Star 기간을 맞아 여러분을 초대합니다!🎉 Mistplay가 컴투스플랫폼, Tencent Cloud와 함께 VIP 프라이빗 디너 '2025 고객 감사 사은회: Grill & Chill Party'를 준비했습니다. 2025년 한 해 동안 함께해주신 파트너사분들께 감사의 마음을 전하고, 편안한 분위기 속에서 맛있는 식사와 함께 교류하실 수 있도록 마련했습니다. <Mistplay 2025 고객 감사 사은회> 🗓️ 일시: 2025년 11월 13일 목요일, 오후 5시 - 9시 📍 장소: 사계 언양불고기 (부산 해운대구 해운대변로 293) 행사 등록하기 👉 https://lnkd.in/gGeyFyiC ‼️ 본 행사는 RSVP 등록 및 참석 확정 안내 메일을 받은 분에 한해 입장이 가능하오니, 반드시 사전 등록 및 확인을 부탁드립니다.

🌎 Mistplay’s 2025 Mobile Gaming Across Markets Report has arrived! In our latest report, we explore the dynamics of mobile gaming’s top four biggest markets (US, UK, Korea, and Japan) to offer publishers a practical playbook outlining the biggest UA, retention, and monetization trends in the world’s most competitive markets. Grab your copy below to discover key insights such as: 🗓️ Players in the East prefer to stick to just 2-3 titles per week, whereas Western players split their time between 4-6+ games a week. 🗣️ Influencer marketing reigns supreme in APAC, with 70% of Japanese players and 59% of Korean players taking into account the thoughts of key opinion leaders before downloading a new game. 🏆 Login bonuses and daily streaks are much more effective in the West, with 44% of US players and 46% of UK stating they’d return to a game for such rewards. Thank you to all of our local experts for providing their insights and shedding light on the state of mobile gaming across the industry’s top markets: Vincent TESSIER, CMO of 52 Entertainment, John Wright, CEO of Turborilla, Sylvain Etard, Associate Director of Growth at Tilting Point, Motoi Sato, CEO of Motto, Satoshi Tsuruda, Cross Marketing Division Deputy Director at DeNA, Seyoung Yoon, Director of Growth at Supercent, and Maria L., UA Manager at Mistplay. Get the report to unlock insights you need to fortify your global mobile growth strategy for next year and beyond. https://lnkd.in/gYBj_mZV

💸 With so many opportunities to spend at their disposal, mobile gamers are becoming more budget-conscious when it comes to purchasing IAPs. This discretionary spend made acquiring long-term spenders in Ant Legion: For the Swarm a challenge too big to face alone. 🐜 That's why publisher 37Games sought out an acquisition partner who could help them break into the lucrative Korean market and capture a share of high-value spenders. By partnering with Mistplay to leverage our AI-optimized tROAS campaigns and strategic LiveOps activations, they were able to successfully scale their IAP efforts and make their mark on the Korean mobile gaming market. Check out the image below, as well as the full case study, to discover how Mistplay helped 37Games achieve growth and acquire new spenders in the Korean market for their top titles. 👇 https://lnkd.in/gypP-6Vc

It's the spookiest time of the year, and we celebrated in full force. 🎃 Yesterday, we transformed our Toronto office into a wicked venue for our Halloween party. It was a fright night to remember, with full bar service and delicious food provided by Meza Group Catering & Events, tarot readings done by Psychic Ralph, and lots of Halloween fun to be had. The evening culminated in a haunted house building competition, where teams got together to create the spookiest house in under 40 minutes. With prizes such as AirPods, bluetooth speakers, and Polaroid cameras at stake, each team brought their A-game to conjure up the creepiest builds. 👻 Thanks to everyone who joined us and happy Halloween from Mistplay! 🧛