Be more clear when a new column name collides with a system column name.

Be more clear when a new column name collides with a system column name.

We now use the same error message for ALTER TABLE .. ADD COLUMN or
ALTER TABLE .. RENAME COLUMN that we do for CREATE TABLE.  The old
message was accurate, but might be confusing to users not aware of our
system columns.

Vik Reykja, with some changes by me, and further proofreading by Tom Lane