Introducing Business AI: Empowering Every Business to Grow in the AI Era

Meta is launching new Business AIs – a turnkey sales concierge and AI agent designed to help you engage, convert and build lasting relationships with your customers in the AI era. With just a few clicks, you can configure Business AI for your WhatsApp and Messenger chats, Facebook and Instagram ads, and now, also on your website. Starting today, eligible businesses in the U.S. can benefit from a cutting-edge AI agent on your eCommerce websites to deliver powerful, personalized customer experiences across the shopping journey. We are also expanding our testing for AI sales agents on Facebook and Instagram ads, with plans to include more businesses and countries soon.

Key Takeaways

• Drive sales growth. Early adopters like beauty retailer Julep and travel brand Solgaard are seeing higher conversion rates and stronger customer relationships when using Business AI.
• Stress-free setup. Business AI learns from your existing social posts, ad campaigns, and website to be activated in minutes, and adapts with your business.
• Unbeatable value. Business AI will be free for agents integrated to Facebook and Instagram ads, and available for your website, Messenger and WhatsApp at a fraction of the cost of other solutions.
• Always on. Business AI is built to drive sales by providing real-time, personalized customer engagement 24 hours a day, 7 days a week.

When someone walks past a brick-and-mortar store and lingers for a split second, it is often a well-timed, friendly sales associate who can make the difference between whether the customer walks inside and buys something or not. The best sales reps are proactive and ask engaging questions without being bothersome. They pay attention to what the customer is interested in, make the customer feel like a VIP, and guide the process from discovery to consideration to checkout.

In places like Brazil and India, many businesses already use a mix of human interactions and chatbot experiences on WhatsApp and Messenger to engage customers. Business AI can supercharge all of this to drive sales 24/7, and at scale.

AI is Shaping the Way People Shop

Business AI meets the growing need for smart solutions that are easy to adopt, reliable, and available across the channels that customers use most. Just as Meta transformed digital advertising, making it possible for any business anywhere to run cost-effective, personalized ads, our goal is to democratize AI by putting it in the hands of every business. Business AI will be free to use on Meta Ads and available on messaging apps and websites at a fraction of the cost of other solutions – delivering sophisticated capabilities without a hefty price tag.

Helping Drive Growth Wherever Your Customers Are

Every month, hundreds of millions of businesses around the globe use Meta’s services to connect with customers. Your Business AI learns from your posts, responses, and campaigns on Meta products as well as on your commerce website, so that even the smallest business without a technology team or a large budget can get started right away. There’s no technical expertise required – just connect your existing channels and let Business AI do the rest.

Every ad, post, and campaign you run on Meta will work even harder with Business AI that can engage your customers wherever they interact with your company. Early tests are showing strong results for businesses like White Coat Manila, a medical apparel business in the Philippines – using Business AI on Messenger led to a 5% increase in customer conversations.* Julep, a NYC-based beauty brand testing Business AI on ads, saw a 13% increase in return on ad spend, among other metrics. "Our campaign delivered outstanding results with higher click-through rates, lower cost per acquisition, and a remarkable increase in return on ad spend,” said Cassidy Boylan, Paid Social Strategist at Julep. “Plus, we achieved a 10% lift in incremental conversions, proving that AI can drive business results.”*

Business AI extends to more than just Meta’s apps. Starting today, qualifying businesses in the U.S. can also add Business AI directly to your website to answer frequently asked questions, make product recommendations and help drive sales. Solgaard, an e-commerce company selling high-end travel gear, saw 6x higher conversion rates for sales with Business AI. Their business agent even helped identify ways to improve content on the site so customers could find information more easily.

"Business AI stands out compared to the other business agent solutions we've tried both in the ease of initial setup as well as ongoing knowledge updates,” said Isa Marmolejo, Head of Customer Experience at Solgaard. “it's incredible how it adapts to our evolving business, products, and customer conversations with minimal manual effort from our CX team."

Next Up: Streamlined Business Agent Deployment and Management

Business AI on your website comes with a backend configuration experience to allow you and your agency team to set up, test, and measure your agent.

Business AI agents on our ads, messaging apps, and websites are powered by one unified agent and data platform, which provides a scalable foundation for deploying and managing Business AI as your business grows.

“Business AI acts as a growth driver for our business by helping customers more easily discover and purchase products they love,” said Marmolejo. “Being able to deliver a seamless concierge experience across our Meta ads and commerce website is a huge opportunity for our industry.”

In the coming months, we’ll unify the configuration and management of these agents as well, so you can set up a single agent to represent your brand and interact with customers across Meta’s apps and your website. Our vision is to build the easiest, most affordable business agent for businesses of all sizes.

Whether you’re a one-person shop or a global brand, deploying trusted AI shouldn’t be so complicated. Our Business AI tools offer turnkey setup for small and medium businesses looking to get started now. For enterprise businesses with more complex requirements, we’ve built out a robust agent backend that will allow further configurations and customizations in the future.

Integration is not a one-time feature; it’s a core part of our ongoing strategy as we scale. We’re actively partnering with leading platforms including Salesforce, Microsoft Dynamics 365 Contact Center, ServiceNow, Zendesk, Gorgias and Klaviyo Service to enable Business AI to hand off complex support questions and workflows to your existing support teams or help centers, just as a store associate would guide a customer to the service desk for specialized assistance. As we continue to expand, we’re committed to making Business AI work seamlessly with your current tools, so that Business AI can grow with your business.

Ready to get started? Learn more and sign up here.