Cint

In today's evolving measurement landscape, how do effective measurement solutions keep budgets in check, and - equally important - keep both clients and key internal stakeholders happy? At the recent Advertising Week New York event, we brought together a panel of experts across the industry to discuss. The session - moderated by Kerry Flynn (Media Reporter at news publication Axios) featuring Cint’s own SVP of Global Data and Measurement Laura Manning, Neala Brown (SVP Strategy and Insights at Teads), Sona Cederquist (Senior Director, Ad Effectiveness at SiriusXM Media), and Allison McDuffee (Global Head of Brand Insights and Measurement at Roblox) - unpacked four key topics: 📊Leading with numbers: How to communicate the importance of measurement to senior executives, especially while budgets are under a microscope 🙃Controlling chaos: How measurement teams navigate using data to determine both long-term and short-term strategies in a rapidly changing world 🛠️Adaption and agility: How to approach cross-platform measurement when there are more platforms to monitor (and measure) than ever for advertisers  🔮Facing the future in real-time: Predictions for how the measurement landscape will continue to shift in the year to come, and why these shifts are exciting See what they had to say: https://lnkd.in/gGFSN5yi

🚀 It's tomorrow! The #webinar, chaired by Debrah Harding with panellists Natasha Gay, Marie Elisabeth Hense and Marina Joshi, is not to be missed if you're interested in a global deep dive into participant preferences. This international study spans 13 markets and includes 9 years of data from Kantar, Cint and Toluna, revealing how device choice, free-time habits and platform preferences shape survey engagement. Understanding Participant Preferences: Insights from device usage to participant motivations 🗓️ Thursday 13 November 🕓 4:00-5:15 pm GMT 🎓 FREE | 1-hour CPD 👉 Book your spot here: https://lnkd.in/dR3Tv6GC This project is international in scope and part of MRS’ contribution to the wider Global Data Quality initiative https://lnkd.in/d2vHJAYN and MRS Campaign for Better Data https://lnkd.in/eYrQeu8D. Be part of the conversation shaping the future of global #research. #Campaignforbetterdata #webinar #marketresearch #evidencematters #participantpreferences #surveyengagement

🤝 Cint CEO Patrick Comer and Rep Data CEO Patrick Stokes speak to how the alliance between our two companies champions a collaborative approach to quality improvement, recognizing that continuous innovation in fraud prevention and cross-supply chain cooperation are essential for the future of research. “This partnership is a testament to Cint’s global scale and commitment to defining and upholding the highest standards of research quality. We are continuously evaluating partners, and by aligning with Rep Data and Research Defender, we reinforce our shared responsibility to protect data integrity and strengthen trust across the insights ecosystem.” - Patrick Comer, CEO, Cint “Partnering with Cint allows Rep Data to scale that strength globally to researchers, reaching more studies and stopping more bad data before it starts. We’re also deepening our sample partnership to deliver trusted insights with greater reach and efficiency.” - Patrick Stokes, CEO, Rep Data 👀Read the full release: https://lnkd.in/gDSXDp7u

We had a fabulous time hosting the MRS Industry Leaders' Lunch yesterday. Thank you to everyone who joined us for an afternoon of candid conversation, roaring laughter, and quality time spent together as a community reflecting on what 2025 has held for our industry, and envisioning what 2026 and beyond may bring. Ben Hogg Jane Attale Dima Temirbayev Martina Galantucci Tina Shaw Vikoban Sachchithanandam Dieter Hoffman Sean O'Rawe

Looking forward to hearing our own Sr Research Manager, Consumer Insights Natasha Gay join this important industry conversation, hosted by MRS! Don't miss out 💡

"Quality, reach, and speed is what transforms market research into a strategic driver of growth." - Hind Moussaoui, Cint Chief Strategy and Transformation Officer You need data you can trust to move quickly from questions to action. 🎬In "The Answer Engine" - a new documentary produced by Acumen as part of the Global Sustainable Trade Initiative documentary series - Cint leaders discuss the power of getting the right answers to the right questions at the right time, and how tech innovations historically have - and will continue to - play a role in accelerating the quality, reach, and speed of those connections. ▶️Watch the full film here: https://lnkd.in/gdXnEjus

✅Welcome to the Quality Check with James Snyder - Cint VP Trust and Safety. 👻Spooky season may be fun, but there's nothing enjoyable about ghost completes. In today's episode, James discusses why these ghosts are scary for our industry, and how we to protect future projects against them. Give it a watch ▶️

SVP of Global Data and Measurement Laura Manning sat down with Street Fight magazine to discuss In-Game Ads (IGA) as a disruptor to both the advertising and measurement landscapes. 👀 Read the full interview: https://lnkd.in/gifbF7jD

When our CFO Niels Boon joined the team 18 months ago, he was up against a challenge. Luckily for us - and for him - challenges are what fuel his passion. “I like special situations,” Boon told JACK SWEENEY 🎙while recording for the CFO THOUGHT LEADER podcast. “There has to be an edge — something that needs to change or change faster.” 🎧Boon's episode "The EQ Playbook for Post-Merger Reality" is now live wherever you listen to your podcasts, or here: https://lnkd.in/e5DAynq9 Tune in to learn more about Boon's career journey and get a glimpse into the tough problems he's been solving here at Cint over the past year-and-a-half.