Inappropriate content update (May 2017)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In May 2017, Google will update its Inappropriate content policy to include Dangerous and derogatory content. Google prohibits content that harasses, exploits, or disparages an individual or group; or that promotes hatred, racism, violence, or discrimination of an individual or group. This update will replace and incorporate current policies on Intolerance, Harassment and exploitation, and Physical harm. The Inappropriate content policy will be updated to reflect this change.

(Posted April 2017)

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