When you already know how much you’d like to spend on your entire campaign, you can set a campaign total budget. You’ll have the option to select “Campaign total budget” while creating your new campaign.
Keep in mind that you can’t change the budget type after a campaign is created.
How do campaign total budgets and average daily budgets differ?
- Campaign total budgets: This option is ideal when you have a set amount you want to spend over a specific period. It takes into account how much has been spent so far and adjusts spending daily to attempt to spend the total budget in the remaining days. There are no daily spending limits, and you will never be charged more than your total budget.
- Average daily budgets: Choose this if your budget is more flexible. You will never be charged more than your daily spending limit (2 times your average daily budget for most campaigns) on any particular day or your monthly spending limit (30.4 times your average daily budget for most campaigns) in any particular month. Learn more about average daily budgets.
How to use campaign total budgets
Follow the steps below to set up campaign total budget:
- Go to Campaigns within the Campaigns menu
.
- Click on the plus button
to create a new campaign.
- Follow the steps to set up bidding, campaign settings, and assets.
- Under “Budget”, select “Campaign total budget”.
- Enter your campaign’s total budget, then determine your campaign’s “Start date” and “End date”.
- Your campaign’s “End date” can be adjusted to extend your campaign dates if needed.
Keep the following in mind when using campaign total budgets
- Campaign total budgets are only available for new campaigns. Existing campaigns currently can’t switch from average daily budgets to total budgets.
- Campaign total budget campaigns won’t require a new learning period if you’re using account goal settings. Keep in mind that Smart Bidding will learn across all conversion actions reported in the “Conversions” column, even if they’re targeting different goals or use different bidding strategy types.
- The campaign total budget minimum time period is set for 3 days.
- Campaign total budgets is available for all bid strategies available to the campaign type:
- For Performance Max: Target ROAS, Max. Conv. Value, Target CPA, Max. Conversions
- For Search campaigns: Target ROAS, Max. Conv. Value, Target CPA, Max. Conversions, Max. Clicks, Target impression share, and Manual CPC
- For Shopping campaigns: Target ROAS, Max Clicks, Manual CPC
- For Demand Gen campaigns: Maximize Conversions, Target CPA, Max Conversion Value Bidding, Target ROAS, Maximize Clicks Bidding, Manual CPC Bidding
- For YouTube: tCPM, tCPV (Auction), Fixed CPM (Reserve)
- Set a start or end date to align with your time-bound event between 3 and 90 days. For Demand Gen and YouTube, you can align with your time-bound event up to 1 year.
Best practices while setting up a campaign total budget
- Minimize frequently making edits as it can disrupt the system’s optimization efforts. For a new campaign, sudden changes like changing the end date, increasing budget could lead to uneven spend and shifts in performance as the system optimizes to the new goals.
- This feature will try to hit your spend goal within the set end date. If the campaign is limited by target, the spend will still be limited so we recommend relaxing the target. Consider using Max. clicks, conv. or conversion value bid strategies or lowering target ROAS to maximize performance and utilization if campaigns are constrained by targets. Learn more about how to pick the right bid strategy.
- Try to reduce campaign overlap and product feed overlap between campaigns where possible. Learn more about how Targeting overlaps with other accounts, campaigns, or ad groups, and how Performance Max interacts with other campaigns in your account.
- Add promotions to all product feed targeted by your promotional campaigns to maximize performance and user value. Choose the promotion types that best align with your objectives.
