With the paid and organic report, you can review how often pages from your website show in Google’s free organic search results. You can also review which search terms triggered those results to show on the search results page. This information can help you better understand how paid text ads and organic search results work together to help you reach people searching online.
To view the paid and organic report, you must have your Search Console account linked to your Google Ads account. This article shows you how to link the 2 accounts.
Learn more About measuring paid and organic search results.
On this page
- Eligibility requirements for linking Search Console and Google Ads accounts
- How to link Search Console and Google Ads accounts
- How to unlink Search Console and Google Ads accounts
Eligibility requirements for linking Search Console and Google Ads accounts
Before you link your Search Console and Google Ads accounts:
- You must have administrative access for the Google Ads account that you want linked to the Search Console account.
- You’ll need a Search Console account. If you don’t have one, you can set one up on the Search Console site. Learn more about Getting started with Search Console.
- Your account must be listed as an owner of the website associated with the Search Console account.
- If you’re not listed as an owner of the Search Console account, a request for access to the website will be sent to the current owner. This happens when you try to link your Google Ads account to the website.
How to link Search Console and Google Ads accounts
You must be the administrator for both Google Ads and Search Console to proceed with linking the 2 platforms.
- Go to Data manager within the Tools menu
.
- Under “Featured products”, select Search Console.
- Select Proceed. Follow the steps below, depending on whether you own the site or it's a new site.
For sites you own
- Scroll down to “Link other sites you own”.
- Under the “Action” column, select Link.
For new sites
- If you already have linked website, select the plus button
to create a new link.
- Enter the URL of the website you want to link to your Google Ads account.
- Make sure that you add one version with “www.” and another version without “www.” For instance, add “www.example.com” as well as “example.com”. You don’t need to specify HTTP or HTTPS.
- Select Link site.
- If your Google Ads account is listed as an owner of this website on the Search Console account, the “Status” column shows “Linked”. This means that the link was successfully created.
- If your Google Ads account is not listed as an owner of this website on the Search Console account, the “Status” column shows “Requested”. Google will send a request for access to the website to the current owner and create the link when the owner grants access.
- An error appears if there’s no owner listed for the website you're trying to link.
How to unlink Search Console and Google Ads accounts
- Go to Data managerwithin the Tools menu
- Under “Featured products”, select Search Console.
- Select Proceed.
- Find the website you want to unlink your Google Ads account from, and select Unlink site in the “Actions” column.
Related links
Search Console Related links
About Product Linking
- About the “Data manager” page and Product Linking
- Product Linking: Link your Google Products during the onboarding experience
Google Products
- Product Linking: Link your Google Business Profile to Google Ads
- Linked accounts
- Product Linking: Link Ads Data Hub and Google Ads
- [GA4] Product linking: Link Google Analytics 4 properties and Google Ads
- Product Linking: Link Hotel Center and Google Ads
- Link a Google Ads account to Merchant Center
- Product Linking: Link Google Marketing Platform and Google Ads
- [GA4] Product Linking: Link Optimize and Google Ads
- Product Linking: Link Google Play and Google Ads accounts
- Product Linking: Link YouTube channels or videos and Google Ads accounts
Google Partners
- Product Linking: Link Customer Match partners and Google Ads
- Product Linking: Link to Hubspot via Zapier
- Product Linking: Link Salesforce and Google Ads accounts
- Product Linking: Link Shopify to Google Ads
- Product Linking: Link Zapier and Google Ads
- Product Linking: Link Zapier during campaign creation
