Ad Strength is a tool that provides you with feedback to help you focus on providing the right messages to your customers. Ad Strength measures the relevance, quality, and diversity of your ad assets and provides a rating:
- “Poor”
- ”Average”
- “Good”
- “Excellent”
When you create or edit an ad, Ad Strength shows you how well your ad’s creatives follow Google’s best practices for optimal performance.
A higher Ad Strength will help you to maximize your ad’s performance. Combined with actionable feedback, Ad Strength makes it easier for you to improve the effectiveness of your ads.
Each campaign type has different requirements and best practices to achieve high Ad Strength ratings. Review the suggestions below for your campaign type:
Ad Strength for responsive search ads
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.
Learn more about Ad Strength for responsive search ads
Ad Strength for responsive display ads
Responsive display ads automatically adjust their size, appearance, and format to fit available ad space.
Learn more about Ad Strength for responsive display ads
Ad Strength for App Campaigns
App Campaigns make it easy to promote your app across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
Learn more about Ad Strength for App Campaigns
Ad Strength for Demand Gen campaigns
Demand Gen campaigns are designed to drive demand with ads that encourage action across YouTube, including Shorts, Discover, Gmail, and Google Display Network.
Learn more about Ad Strength for Demand Gen campaigns
Ad Strength for Performance Max campaigns
Performance Max is a goal-based campaign type that allows you to access all of your Google Ads inventory from a single campaign.
Learn more about Ad Strength for Performance Max campaigns
Ad Strength Principles
- Incomplete: This asset group lacks minimum assets to serve.
- Poor: This asset group only serves to some available inventories because it only has the minimum assets required to launch Performance Max (in other words, not enough breadth).
- Average: The asset group has all asset types to serve all available inventories, however it lacks variety for better performance (in other words, not enough depth).
- Good: This asset group has all asset types, good asset varieties, and good text diversification (in other words, good breadth and depth).
- Excellent: This asset group has all asset types including optional ones that won’t impact inventory but are good for performance (sitelinks, horizontal logo, square image), excellent text diversification, and excellent asset varieties (in other words, excellent breadth and depth).
