Publicis Media reposted this
Creators aren’t just influencing culture... they’re driving it! Our new study with Publicis Media and Ipsos explores what today’s creators want from the platforms they use and the brands they partner with. The findings are clear: collaboration, transparency, and authenticity are key to building lasting relationships. With the creator economy projected to reach $480B by 2027, understanding what motivates creators has never been more important. See how brands can connect more meaningfully with creators: https://lnkd.in/eh6TdP-2