YOUSEEK

🤔 Creepy slop or next-level genius? Ad company Cheil has been working with startup Spotlight to better understand people's online activity and adapt ad content on a really personal level - we're talking about an AI that has access to your Facebook, Instagram, Reddit posts.. AND your lengthy, navel-gazing conversations with ChatGPT. The data can be used to create super personalised ads based on an individual's personality. But where do marketers draw the line? And what data should be off limits? #adtech #advertising #marketing https://lnkd.in/eg29FKqS

We had such a blast last night at Media Fight Night. What an incredible event, co-founded by John Maloney and Abbi Jeffery, now in its 10th year and has raised over £2m for the associated charities Carney's Community and Off The Ropes. It was a truly inspiring evening hearing the stories of people who have benefited from working with the charities and witnessing the incredible tenacity of the participants. Huge congratulations to all the fighters who took part. If you wish to donate, please visit https://lnkd.in/eyw4yRTW Shanil Chande Matt Batch Katie Coteman Billy Jenner Jeremy Rosenberg Harry Rich Sam Austin Katie Batchelor Amy O'Malley Kimberley Stone Christian Deeming Sadie Burnett Nick Carney Will Bartholomew Paloma Walder Sarah Jolicoeur Joe Evea Abbas Agoro Ashley Newman Nima Shahraz Jessica Chainey Tamsin Hunter Nikolai Cigoj-Domuz #mediafightnight10years #mediafightnight2025 #10yearanniversary #fightforcause #charityboxing #MFN25 #abbiandmevents #mediafighnight #media #fundraising

📣 LIVE ROLES!📣 We're working on a fantastic range of new opportunities in Media and AdTech at various levels of seniority and salary. If you're looking to start a new role in the New Year this is a great time to get the ball rolling. 🚀 Please get in touch any of the team to discuss further (Nima Shahraz, Jessica Chainey Nikolai Cigoj-Domuz Tamsin Hunter). #hiring #newroles #jobsinmedia #mediasales #adtech

🛒 Black Friday used to be the day, but according to new research from Experian and Reward, it’s now stretching into a full fortnight! Across 1.4 billion anonymised transactions spanning 4,000+ UK brands, these insights show a shift: the once-iconic shopping event is evolving into a festival-length retail moment. October and December even outpaced November in 2024, a clear signal that consumers are no longer chasing a single day’s hype. What’s really driving this transformation? 👉 Older shoppers (65+) now represent 14% of online spend, and they’re gravitating towards value, sustainability, resale platforms, and social commerce. 👉 Wellness, experiences, and meaningful purchases are gaining ground over “stuff.” Travel, fitness, health & beauty are rising stars in consumer wallets. 👉 Value-driven retail and resale marketplaces saw surge growth (42% and 21% YoY respectively), while social shopping jumped 23.6%. For marketers and brands, the message is clear: ditch the one-day blitz. Use data, stay agile, and be hyper-relevant. This season, your customer journey starts weeks ahead, and loyalty wins by the day after. What’s your strategy for this elongated shopping season? https://lnkd.in/ej62W6wP #Retail #Ecommerce #ConsumerBehavior #MarketingStrategy #BlackFriday2025

💡 WPP has launched a new self-serve version of its AI platform - what do we think? WPP has launched Open Pro, a self-serve marketing platform that allows brands (especially smaller businesses) to plan strategy, create content, and publish campaigns using AI-powered tools. The hold co sees the move as lowering the barrier of entry to their services: smaller companies or teams that previously couldn’t afford full-agency service can now access “professional-grade” tools. It also represents a shift in WPP's business model, moving beyond agency service engagements to the introduction of tech-driven self-service options. What do you think of the move? #digitaladvertising #wpp #advertisingnews #ai #aimarketing #marketing https://lnkd.in/eH45Tkiy

‼️ We've been duped! Channel 4 launched "Will AI take my job?" Dispatches on the 20th October. 🤖 The twist: The host, named Aisha Gaban, looked, sounded and acted like a traditional presenter, until the reveal: “Because I’m not real… My image and voice were generated using AI.” 🔍 Why this matters: It shows just how far generative AI has come in mimicking human presence on screen. It raises big questions about trust, authenticity, and the future of roles once thought human-only. 💡 Takeaway for professionals & brands: If AI can convincingly take human roles in high-trust settings like broadcasting, then the implications for communication, content creation and brand authenticity are huge. Disclosure and transparency matter even more when the line between real & synthetic becomes blurred. It’s a caution: innovation can open doors, but without clear ethics and boundaries, it may erode trust. 📌 Bottom-line: This isn’t just a clever stunt. It’s a clear marker of where tech is heading, and a reminder to stay ahead of the conversation, not just the tech itself. #AI #Broadcasting #MediaInnovation #DigitalTrust #LeadershipInTech https://lnkd.in/g7unkqig

👀 Huge news in the programmatic space last week, as more than 20 adtech firms launch a new standard for automated ad buying. The trailblazing companies, including Yahoo, PubMatic, and Magnite, have signed onto the Ad Context Protocol (AdCP), an open technical standard that will help AI ad agents communicate with one another. The move, which is being compared to the launch of Open RTB over a decade ago, is paving the way for a future were AI can plan, buy and sell across platforms - without human intermediaries. Needless to say, AI-driven automation could streamline media buying, improve transparency, and reduce costs. It will also most likely oversee a fast evolution of roles in the adtech industry, putting renewed focus on data, product and commercial talent who can successfully bridge technology and strategy. What are your thoughts? #AdTech #Programmatic #AI #Advertising #Automation #DigitalMedia #Recruitment #Innovation https://lnkd.in/egi6XCTr

🚀 Teads latest study reveals that CTV HomeScreen ads outperform traditional video formats in capturing attention and boosting brand impact. The research found a 48% attention rate,16% higher than YouTube pre-roll, and strong brand recall, with 84% of viewers remembering the ads when prompted. Creative innovation also played a role, as 3D formats increased attention by 29%. Teads is now developing predictive attention models to help marketers measure and optimize performance in real time. In today’s fragmented streaming world, attention planning across placement and format is the new frontier for brand growth. Read the full study here: https://lnkd.in/gTw9YFVU #ConnectedTV #CTVAdvertising #AttentionEconomy #VideoAdvertising #BrandImpact #AdTech #MarketingInsights #DigitalMarketing

Reddit, Inc.is hiring Sharb Farjami, former CEO of WPP's Group M North America, as head of agency sales. It comes in a move to further boost Reddit's ad revenue, which has surged an impressive 84% YOY. The shrewd move by Reddit looks set to further strengthen agency ties and compete with giants like Meta and Google in the digital ad market. 💡Do you think we will see more media / ad tech companies hiring senior agency talent? #digitaladvertising #advertising #socialmedia https://lnkd.in/e2hKu6z4

🤝 Channel Factory has been chosen as a launch member of the YouTube Activation Partners Program! The Program is designed to help advertisers and agencies discover, explore, and connect with trusted partners to achieve their marketing goals on YouTube. This recognition reflects Channel Factory’s ability to deliver measurable performance, alongside brand outcomes, helping advertisers maximize their investment on the platform. Congratulations to the team at Channel Factory for this landmark achievement! https://lnkd.in/edQNy3kK #youtube #adtech #channelfactory #medianews #google