Demandbase B2B DSP
Ad tech actually built for B2B.
Demandbase is the only DSP built for how B2B really buys: long cycles, high stakes, and multi-person decisions.
Your ads aren’t broken. Your ad tech is.
Buying a $250K solution is nothing like buying a pair of shoes, yet most ad tech still treats them the same. Most platforms weren’t designed for complex buying groups, and it shows.
Optimizing for impressions doesn’t drive revenue, tracking conversions doesn’t build pipeline, and one-size-fits-all ads don’t reach multi-stakeholder teams. To win big deals, you need technology built for B2B from the start. That’s why we built Demandbase.
Built for B2B. Not retrofitted for it.
Account intelligence
Know who’s in-market, who’s in the deal, and who matters—before your competition does.
Orchestrated advertising
Reach the full buying group, not just job titles. Show up across every channel, with zero manual lift.
Funnel-aware activation
Real-time intent + funnel-level personalization = smarter ads at every stage.
Unified GTM platform
Marketing, sales, and ad strategy—finally speaking the same language.
Reach every buyer, on every channel, automatically
Your buyers don’t live in one place. So why do your campaigns? Demandbase delivers true omnichannel activation—LinkedIn, Meta, Google, CTV, and more—powered by real-time intent and behavioral signals.
Know who’s in-market–and who actually matters
We process over a trillion intent signals each month so you know:
- Who’s researching your category
- Which accounts are spiking in intent
- And who inside those accounts actually influences the deal
It’s not just awareness. It’s real buying behavior—before they ever fill out a form.
Stop wasting budget on the wrong people
Make every impression count
We cap frequency at the account level—not the individual—so your top accounts don’t drain your budget. Impressions are balanced across your target list to maximize reach without overexposure.
Focus where the intent is
Our AI-powered SmartBid prioritizes accounts showing real buying signals. You spend more where there’s heat and less where there’s noise.
Target real decision-makers, not random clicks
We combine account-based strategy with people-based targeting, so your ads reach the actual buying group inside your ICP accounts.
Improve brand recall and engagement by activating the same intent-driven account lists used on display, search, and social for targeted CTV campaigns.
Simplify campaign management
Run one campaign, reach every stage
Journey-aware targeting and dynamic creative rotation let one campaign adapt across the funnel: top, middle, and bottom. No need to build and manage dozens of separate campaigns.
Align budget to journey stages
Real-time journey intelligence automatically shifts spend as accounts progress. Budgets stay focused on the right accounts without constant manual updates.
Prove impact with journey reporting
Connect ad performance directly to journey progression. See how accounts move from awareness to closed-won, with visibility into volume, velocity, and conversion.
Report on what matters: pipeline, revenue, and results
Skip the vanity metrics
Clicks and impressions don’t close deals. Connect your ad performance directly to your CRM, so you can track the metrics that actually matter: pipeline, revenue, and buying committee influence.
Know what’s working—and why
See how each impression or click contributes to real business outcomes. At the account level. At the individual level. In real time.
Real insights, not broken attribution
Demandbase delivers account-level insights powered by real intent signals, so you know exactly what’s driving results, not just activity.
Protect your brand. Personalize every impression.
Be seen in the right places
We only bid on high-quality, vetted websites, so your ads show up where your buying group actually spends time. Brand safety isn’t an afterthought. It’s built in.
Stay ahead of industry shifts
With a dedicated privacy team, W3C participation, and deep IP expertise, we’re ready for the cookieless future—and so are you.
Match message to funnel stage
Demandbase adapts every ad based on where the account is in the journey—so every impression feels relevant and timely.
Tell one story, everywhere
Activate the same account list across display, search, social, and CTV to keep your brand consistent and your buyers engaged.
B2B doesn’t buy like it used to. Stop advertising like it does.
Most platforms aren’t built for this. Demandbase is. Let us show you what purpose-built B2B advertising actually looks like.
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