diff --git a/lib/index.js b/lib/index.js
index d0e7314..7e792e2 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -5,8 +5,13 @@
  *   Configuration (optional).
  * @property {boolean | null | undefined} [includeImageAlt=true]
  *   Whether to use `alt` for `image`s.
+ * @property {boolean | null | undefined} [includeHtml=true]
+ *   Whether to use `value` of HTML.
  */
 
+/** @type {Options} */
+const emptyOptions = {}
+
 /**
  * Get the text content of a node or list of nodes.
  *
@@ -21,11 +26,15 @@
  *   Serialized `value`.
  */
 export function toString(value, options) {
-  const includeImageAlt = (options || {}).includeImageAlt
-  return one(
-    value,
-    typeof includeImageAlt === 'boolean' ? includeImageAlt : true
-  )
+  const settings = options || emptyOptions
+  const includeImageAlt =
+    typeof settings.includeImageAlt === 'boolean'
+      ? settings.includeImageAlt
+      : true
+  const includeHtml =
+    typeof settings.includeHtml === 'boolean' ? settings.includeHtml : true
+
+  return one(value, includeImageAlt, includeHtml)
 }
 
 /**
@@ -35,18 +44,31 @@ export function toString(value, options) {
  *   Thing to serialize.
  * @param {boolean} includeImageAlt
  *   Include image `alt`s.
+ * @param {boolean} includeHtml
+ *   Include HTML.
  * @returns {string}
  *   Serialized node.
  */
-function one(value, includeImageAlt) {
-  return (
-    (node(value) &&
-      (('value' in value && value.value) ||
-        (includeImageAlt && 'alt' in value && value.alt) ||
-        ('children' in value && all(value.children, includeImageAlt)))) ||
-    (Array.isArray(value) && all(value, includeImageAlt)) ||
-    ''
-  )
+function one(value, includeImageAlt, includeHtml) {
+  if (node(value)) {
+    if ('value' in value) {
+      return value.type === 'html' && !includeHtml ? '' : value.value
+    }
+
+    if (includeImageAlt && 'alt' in value && value.alt) {
+      return value.alt
+    }
+
+    if ('children' in value) {
+      return all(value.children, includeImageAlt, includeHtml)
+    }
+  }
+
+  if (Array.isArray(value)) {
+    return all(value, includeImageAlt, includeHtml)
+  }
+
+  return ''
 }
 
 /**
@@ -56,16 +78,18 @@ function one(value, includeImageAlt) {
  *   Thing to serialize.
  * @param {boolean} includeImageAlt
  *   Include image `alt`s.
+ * @param {boolean} includeHtml
+ *   Include HTML.
  * @returns {string}
  *   Serialized nodes.
  */
-function all(values, includeImageAlt) {
+function all(values, includeImageAlt, includeHtml) {
   /** @type {Array<string>} */
   const result = []
   let index = -1
 
   while (++index < values.length) {
-    result[index] = one(values[index], includeImageAlt)
+    result[index] = one(values[index], includeImageAlt, includeHtml)
   }
 
   return result.join('')
diff --git a/package.json b/package.json
index 10edf20..682e504 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "mdast-util-to-string",
-  "version": "3.1.1",
+  "version": "3.2.0",
   "description": "mdast utility to get the plain text content of a node",
   "license": "MIT",
   "keywords": [
@@ -44,7 +44,7 @@
     "remark-preset-wooorm": "^9.0.0",
     "tape": "^5.0.0",
     "type-coverage": "^2.0.0",
-    "typescript": "^4.0.0",
+    "typescript": "^5.0.0",
     "xo": "^0.53.0"
   },
   "scripts": {
diff --git a/readme.md b/readme.md
index 94dac6e..552bc4e 100644
--- a/readme.md
+++ b/readme.md
@@ -107,6 +107,8 @@ Configuration (TypeScript type).
 
 *   `includeImageAlt` (`boolean`, default: `true`)
     — whether to use `alt` for `image`s
+*   `includeHtml` (`boolean`, default: `true`)
+    — whether to use `value` of HTML
 
 ## Types
 
diff --git a/test.js b/test.js
index 1096c35..ee2c9a4 100644
--- a/test.js
+++ b/test.js
@@ -49,6 +49,12 @@ test('toString', () => {
     'should *not* include `alt` w/ `includeImageAlt: false`'
   )
 
+  assert.equal(
+    toString({type: 'html', value: 'a'}, {includeHtml: false}),
+    '',
+    'should *not* include `html` w/ `includeHtml: false`'
+  )
+
   assert.equal(
     toString({children: [{value: 'foo'}, {alt: 'bar'}, {title: 'baz'}]}),
     'foobar',