Adore Me’s cover photo

About us

At Adore Me we take on seemingly impossible challenges. In 2011, we were founded to solve a single problem: help women buy bras online. It might seem like a simple task, but a bra is one of the most complex and personal garments in existence. Managing the design, procurement, logistics, and customer experience involved is an uphill climb, but one that built our company to take on increasingly greater challenges. Adore Me grew into the first major online player in lingerie, as well as the first to introduce inclusive sizing in the category. We launched a wholly-owned logistics center, Adore Me Services, in 2017, the same year we became profitable (something very important to us). We've launched a pioneering try-at-home shopping service, a number of innovation-focused satellite brands, and most importantly, an affordable sustainability model that is transforming our entire business to make sustainable clothing available to consumers of all shapes, sizes, and spending abilities. Adore Me believes fashion can be a force for good, for everyone.

Website
http://www.adoreme.com
Industry
Retail
Company size
501-1,000 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2011
Specialties
Fashion, Beauty, and e-commerce

Locations

Employees at Adore Me

Updates

  • For the 5th year in a row, Adore Me is incredibly proud to partner with American Cancer Society during Breast Cancer Awareness Month as a flagship sponsor at their annual Making Strides Against Breast Cancer walk in Central Park. This is a cause that we hold very near and dear to our hearts. The American Cancer Society works tirelessly to provide care, support, resources, and research to thousands of people across the nation who've been impacted by a breast cancer diagnosis — in the same way so many of our own teammates, family members, and customers have been impacted. As a flagship sponsor, we'll be heading to Central Park on Sunday, October 19 to connect with breast cancer survivors and thrivers, and to give FREE bra fittings (with a special surprise) to anyone that stops by our tent. We can't wait to see you there. 🩷

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  • View organization page for Adore Me

    41,032 followers

    Adore Me’s fourth-annual ESG report is officially live, and our team is so excited to report on another year of progress we’ve made in the sustainability space. 🌎 Exactly 6 years ago today, our team made a promise to ourselves, to our customers, and to our industry that sustainability would become a core value in our organization. Not just a marketing campaign, not just a sustainable collection — but an integral function across every team at Adore Me. This report is a testament to the progress we’ve made since that day, and a promise to continue carrying it forward in the future. Our 2024 report highlights all the sustainability-focused initiatives our team has set in motion in the last year, which have all contributed to a 67% decrease in our overall carbon footprint compared to our 2021 baseline. From product innovation, academic partnerships and student engagement, enhanced traceability with Digital Product Passports thanks to our partnership with CommonShare, and so much more — we’re proud of the many ways we’ve moved the needle in the past year. This report was made possible by the hard work of Alexandra Ilie, Laylah Funk, Collin Ciell, Camille Oberkampf, Levana Marciano, Grégoire Caurier and many others across our organization who helped in gathering data and answering endless questions. Our team acknowledges that there will always be room for improvement, and we encourage feedback from our readers. Taking a compliance-first approach, with a conscious effort to avoid greenwashing, this report was prepared using the GRI Sustainability Reporting Standards. 🔗 Enjoy reading! https://lnkd.in/eiSXaCaC

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  • This month, our team officially launched the SOFT TOUCH Collection: a collection of soft, comfortable, and feminine pieces that blur the line between lingerie and loungewear. Supported with an inspiring 360° marketing campaign featuring Jordyn Woods, the collection celebrates true authenticity and the real comfort that comes with feeling good and looking good in what you’re wearing. With 100+ silhouettes between bralettes, pants, rompers, ballet-wrap tops, tank tops, and even men’s boxers — we’re so excited to add this new category to our product assortment and to service our customers in new ways by selling each piece separately (instead of in sets) for the option to mix & match across colors, fabrics, and styles. 🔗 Make yourself comfortable in SOFT TOUCH, with each piece under $50! https://lnkd.in/emSgpmJF 

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  • View organization page for Adore Me

    41,032 followers

    Over the past few years, Adore Me has expanded our reach beyond our website and stores through an initiative we proudly call Adore Me Everywhere. This program has brought our products to a variety of marketplaces, connecting more customers with the lingerie they love. A key partner in this journey has been Mirakl, whose platform has empowered us to deploy, test, and scale rapidly and efficiently. Recently, our very own Jessica Le Ny, Adore Me's Marketplaces Manager, shared insights on how Mirakl has been a game-changer in supporting our vision for marketplace expansion. We’re excited to continue exploring new opportunities and breaking boundaries—because at Adore Me, it’s about being everywhere our customers are.

    View organization page for Mirakl

    173,505 followers

    Why should you sell on marketplaces? 🚀 Boost your YoY revenue 🤝 Reach new customers 💰 Lower your marketing costs Jessica Le Ny, Marketplaces Director at Adore Me — a leading New York City-based intimate apparel brand — has witnessed these results firsthand since partnering with Mirakl-powered marketplaces. Learn more about Mirakl Connect today ➡️ https://lnkd.in/e2s2tGUv

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Funding

Adore Me 9 total rounds

Last Round

Series unknown

US$ 43.3M

See more info on crunchbase