Alex Wittenberg sat down with Eric Bahn from Hustle Fund for the latest episode of Funded! They dug into Hustle Fund's *unique* brand voice, what actually moves Eric to invest, and how Hustle Fund supports founders beyond writing checks. ▶️ Watch the full conversation (now live): https://lnkd.in/gcEsJYkA
Most VCs' brands look & sound exactly the same. Most VCs are not Hustle Fund. Some of my favorite takeaways from a hilarious & insightful conversation with Eric Bahn: - Eric describes Hustle Fund's brand voice as "a 15-year-old girl who is super sarcastic, but a closet idealist." I love the specificity & uniqueness of this voice - it gives Hustle Fund a differentiated brand feel that fits perfectly with their firm's ethos - Eric's clearest investment signal: founders who have something personal at stake beyond money. His example of investing in Above Health captures this perfectly. This quote hit me: "How can you bet against someone who is trying to serve the person that they love most in their life?" - Instead of writing checks and disappearing, Hustle Fund runs 8-week growth projects with founders. They pair each founder with mentors from Angel Squad to push on whichever metric the founder cares about most. It's a forcing function to see 'hustle' in action Thank you Eric for chatting with me 🙏 check out the rest of the episode in the comments below ⬇️