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Bigeye

Bigeye

Advertising Services

Orlando, FL 9,967 followers

A strategy-led, full-service creative agency. Research, creative, media, analytics.

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About us

Bigeye is a strategy-led, full-service creative agency that builds brands with precision and impact. By leveraging deep consumer research, we uncover insights that drive powerful creative, media, and analytics solutions. Our expertise enables brands to connect with the right people at the right time—creating meaningful engagement and measurable results.

Website
https://bigeyeagency.com/
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Orlando, FL
Type
Privately Held
Founded
2011
Specialties
Social Media, Branding, Videography, Digital Campaigns, Consumer Research, and Retail Media

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Employees at Bigeye

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Updates

  • View organization page for Bigeye
    Bigeye

    9,967 followers

    INCREDIBLE Adrian Tennant - Congrats on 300 episodes!

    View profile for Adrian Tennant
    Adrian Tennant

    Chief Strategy Officer, growing brands globally with evidence-based insights.

    Today marks the 300th episode of IN CLEAR FOCUS! To celebrate, we're diving deep into the science of brand building with globally recognized strategist Ulli Appelbaum, author of the new book, "The Science of Brand Associations: Win Minds, Win Markets." Ulli, who has guided strategy for global brands from Unilever to Harley-Davidson, explains why brand associations are the true "operating system of marketing." We discuss how brands exist as memory networks, and why their strength predicts 80% of future purchases. Ulli explains how brands with the strongest mental association networks grow faster and command higher prices, plus why advertising should focus on reinforcing brand memory through associations. Listen now to learn the science-backed principles, grounded in neuroscience, that will make your brand stick in consumers' minds for the long term. #InClearFocus #BrandAssociations #BrandStrategy

  • View organization page for Bigeye
    Bigeye

    9,967 followers

    We're looking for a strategic storyteller to lead cross-channel content campaigns across social media, email, SMS, and digital platforms. This role is perfect for someone who loves crafting compelling copy, analyzing performance data, and driving engagement across the full customer journey. https://lnkd.in/eWSsCNyK #ContentManager #OrlandoJobs #MarketingCareers #DigitalMarketing #ContentMarketing #EmailMarketing #SocialMedia #Hiring

  • Bigeye reposted this

    View profile for Adrian Tennant
    Adrian Tennant

    Chief Strategy Officer, growing brands globally with evidence-based insights.

    In today's IN CLEAR FOCUS, I sit down with returning guest Kevin Perlmutter, author of the new book, "Brand Desire," to explore his Limbic Sparks brand strategy. We discuss how emotionally intelligent brands tap into what people want to feel, moving from an "about us" to a "for you" mindset. Kevin shares how to craft emotionally compelling benefits, avoid brand clichés, and apply his strategic framework to both B2B and B2C brands. Listen to the episode and discover how to connect with customers in a way that feels helpful, relevant, and genuinely desirable. #InClearFocus #BrandDesire #KoganPage

  • View organization page for Bigeye
    Bigeye

    9,967 followers

    Our Chief Strategy Officer Adrian Tennant just released an episode on neuromarketing with Nicole Powell that breaks down exactly why emotions win over logic in purchase decisions – every single time.

    View profile for Adrian Tennant
    Adrian Tennant

    Chief Strategy Officer, growing brands globally with evidence-based insights.

    In today's episode of IN CLEAR FOCUS, I'm joined by Nicole Powell, founder of Halcon Marketing Solutions, to explore neuromarketing. We discuss how understanding the subconscious mind helps brands create "magnetic brand messaging" that truly sticks. Hear why our emotions often win over logic when it comes to making purchasing decisions. Nicole also breaks down the cyclical relationship between brand strategy and marketing tactics, and why it's a "loving, happy marriage." #InClearFocus #Neuromarketing #BrandStrategy

  • View organization page for Bigeye
    Bigeye

    9,967 followers

    7-Eleven is going all-in on food: 1,300 new stores by 2030, doubling their in-store restaurant format. The numbers tell the story: 45% higher sales in "New Standard" stores vs legacy locations 81 cents in additional purchases for every dollar spent in their restaurants Scaling from 125 to 250+ new stores annually The strategic shift: While competitors chase convenience, 7-Eleven is chasing higher margins through fresh food and QSR integration. #RetailStrategy #FoodService #ConvenienceStores #BusinessTransformation

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  • View organization page for Bigeye
    Bigeye

    9,967 followers

    Small words, big impact: Your CTAs might be killing conversions. Words like "Buy," "Submit," and "Sign Up" feel like effort to consumers. They focus on what customers have to DO, not what they GET. Quick fixes: "Sign up" → "Get exclusive insights" "Submit info" → "Claim your free guide" "Buy now" → "Start your transformation" Consumer research shows people resist friction words. When you shift focus to value, conversion rates improve. At Bigeye, we use consumer insights to optimize every touchpoint - because the right message to the right people at the right time makes all the difference. What CTA changes have you tested lately?

  • View organization page for Bigeye
    Bigeye

    9,967 followers

    "Amazon is free sales" - said no successful brand ever. The biggest misconception? That you can just upload products and watch sales roll in. Here's what smart brands actually do: Doesn't work: Expecting free traffic without investment Actually works: Think like retail - you pay for shelf space On Amazon, you're competing with hundreds of similar products. You can't just translate your DTC approach and expect it to work. We help consumer brands navigate Amazon's complexity with research-driven strategies, not guesswork. How are you approaching Amazon differently than your DTC channels?

  • View organization page for Bigeye
    Bigeye

    9,967 followers

    Summer viewing data just dropped some serious intel for consumer brands. June saw kids' TV consumption spike 27% as school ended, but here's the plot twist: gaming consoles jumped 32% month-over-month as content platforms. While everyone obsesses over Netflix vs Disney+, the real story is platform fragmentation. "Ginny & Georgia" drove 1.4 billion teen viewing minutes, "Bluey" owned the younger demo, but "Love Island" ranked high specifically because it's a social media sensation. The smart money is noticing: - Console advertising remains massively undervalued - Social crossover drives actual viewing behavior - Nostalgia cycles faster than ever (SpongeBob still wins after 26 years) Your Q4 media plans probably focus on traditional streaming buys. But Gen Alpha lives across gaming ecosystems, social-driven content, and cross-platform experiences that most brands completely ignore. While others spray and pray across obvious platforms, we help consumer brands follow the data to where audiences actually are.

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