Darkroom

PAPER CLIP: THE PERFECT LINE Before the world ran on screens, it ran on paper. Stacks of notes, copies, and carbon sheets that needed to stay in order. A single piece of wire solved the problem. Three simple loops that used tension to keep pages together without tearing them. The Gem paper clip appeared in London in the 1890s. It was never patented, which helped it spread quickly and quietly. More than a hundred years later, it still does the same job with the same shape.

BERO is a modern craft beer label that treats marketplaces like a true home, not just another shelf. We partner with the team to shape how BERO shows up on Amazon and TikTok Shop, from product presence to storytelling that actually feels like them. The same growth practice that supports celebrity led brands helps Bero turn curiosity into discovery and repeat customers, while keeping the heart of the brewery intact. Full case study soon.

The best brands do not treat Amazon as a marketplace to manage. They treat it as an extension of their brand. Their storefronts look like DTC sites. Their organic strategy drives visibility and conversion. Their media mix connects Sponsored, DSP, and AMC into one system of growth. This is how we build brands that do not just sell on Amazon. They grow through it.

95% of people are not a good fit to work at Darkroom for what we’re trying to do. When we first started the organization, I wanted to paint this picture of this really fun, beautiful, global place with unlimited vacation, all this stuff. But that's not really conducive to building a big business. We hit a growth plateau at one point, and that’s when I decided that if you want to move faster and actually hit your goals, you need to make changes. And a lot of that comes down to culture. Our marketing team is a good example... we’ve had that team for three years, and we’ve seen a lot of turnover, not because of bad talent, but because we didn’t hire right, and people’s expectations were wrong. And it's just been really important being honest with people about that. You need to be super critical about asking the right questions, being diligent, and making sure you're setting expectations right from the start. Because you attract what you put out. Our culture is not for everyone and that’s okay. There’s a pace here. If you have a growth mindset, you adapt to it. If you don’t, you won’t last. And that’s true of any high-performance environment.

COCOLAB is shaping the future of wellness through data, design, and discipline. Our partnership focuses on strengthening the brand’s digital ecosystem with a foundation in CRO and website performance, creating a user experience that converts intention into growth. Full case study coming soon.

Growth isn’t a phase. It’s a mindset. We unlock what’s next for brands redefining growth, commerce, and creativity.

Preston Lane reimagines beauty as a daily ritual of intention. Thoughtful design, elevated formulas, and a quiet kind of confidence that turns care into culture. Our partnership focuses on building sustainable growth systems across retention, CRO, and marketplaces, helping the brand deepen customer relationships and scale without losing its sense of purpose. Full case study coming soon.

AI is part of our creative process, not a replacement for it. Our team uses it to explore more visual directions and grow a brand’s library without losing what makes it distinctive. We generate, refine and build from there, guided by taste and curiosity rather than speed alone. It is how we balance creative exploration with performance and keep brand craft at the center.

We understand that meaningful growth doesn’t come from shortcuts. It comes from staying in the room, doing the work, revisiting the process, and pushing through the unfinished. Trust the process, and the results will follow.

MONOBLOC: DEMOCRACY IN PLASTIC Cheap, stackable, and everywhere you look. The Monobloc chair became the most produced object in the world, a study in how design spreads when function outgrows identity. Proof that influence does not always come from exclusivity but from access. All footage is credited to its respective sources.