Inizio Engage (previously Ashfield Engage) is a global strategic, commercial and creative engagement partner that specializes in healthcare. Combining our unique mix of consultation, creation and activation expertise with the latest technology, we design and deliver tailored solutions that inspire lasting change. Breakthroughs in science. New technologies. Economic uncertainty. Global events. Regulatory changes. It’s tough to keep up. And for our clients, the pace of change is only increasing. But, for those who can adapt fast enough, this unprecedented change represents an unparalleled opportunity. That’s why at Inizio Engage we’ve brought together a group of more than 7,000 experts, working in more than 20 countries. A passionate, diverse team with global reach and local knowledge. Together, we partner with our clients to challenge conventional thinking to empower people to make better health decisions and enhance treatment outcomes across the globe. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – delivering personalized engagement that drives real-world healthcare impact.
External link for Inizio Engage
800 Township Line Rd
#300
Yardley, Pennsylvania 19067, US
Inizio Engage reposted this
HELP US RAISE THE TROPHY — VOTE NOW! We’re thrilled to share that our AstraZeneca at #ASCO25 experience has been shortlisted for a PM360 Magazine PharmaChoice Award! A next-generation booth that united immersive science, intelligent design, and sustainable innovation — now recognized among the industry’s best. You can help us win, cast your vote here: https://lnkd.in/eKQFpYTi
You might know us for Medical Affairs, but we also build digital and immersive experiences that drive business performance. Combining creativity, strategy and technology, we make engagement interactive, memorable and measurable. Explore our digital world: https://lnkd.in/gn6VMC4B.
✨ The Talent Behind the Talent: Jo Hammond With deep experience in pharmaceutical hiring and leadership, I’ve seen the field shift, we’re not only recruiting sales reps or MSLs. We’re building strategic partnerships. Here are 4 big shifts shaping the future of pharma hiring: 🎯 MSLs are more strategic than ever – delivering insights and supporting evidence generation across specialty and primary care. 🤝 Face-to-face is back – primary care reps are vital, but with value-added services, not just detailing. 📲 Today’s roles demand more – digital tools, patient support, diagnostics, and education now shape success. ⚡ Recruitment must focus on agility – empathy and hybrid engagement skills are essential in today’s commercial models. I help clients navigate these changes by hiring with intention. Matching people not just to roles, but to outcomes. Let’s talk if you’re planning ahead. Or you can read a little bit more about me and my perspectives on these trends here: https://lnkd.in/eYyUDGKS. #PharmaRecruitment #LifeSciencesHiring #MSLs #PrimaryCareSales
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At this year’s #ESMO25, creativity wasn’t just on display, it was in motion. From immersive storytelling to confident colour and meaningful analogue engagement, pharma brands are finding new ways to connect through experience. In her latest piece, Katie Streten, Head of Creative Strategy at Emota, explores four key experiential design trends shaping the next era of pharma congress booths: https://lnkd.in/eRmeJJmZ.
Partnering to deliver patient-centric care. Kate Kelly Ian Riches Elaine Neil Adam Sangster
Strengthening Patient Care Through Partnership We recently held our first quarterly review meeting with Inizio Engage, our new nursing partner supporting our IV therapy patients receiving treatment at home through the Baxter Homecare program. We’re excited about this collaboration and the service developments it will bring – enhancing Baxter Homecare Services and the care we provide to patients and their support networks across the UK. #BaxterHomecare #HealthcarePartnership #InizioEngage #HomecareNursing
In specialty care and rare disease treatment, access isn’t just about getting the drug, it’s about ensuring the right support, at the right time, with the right experience. As payers tighten controls and site-of-care shifts, the role of the hub becomes increasingly strategic. At Inizio Engage, we are dedicated to elevating the patient journey. Our belief: combining high-touch empathy with high-tech operational excellence turns a good program into industry-leading patient support program. Read the article and discover how we’re partnering with manufacturers to reshape hub services: https://lnkd.in/ebaUHBsH.
You might know us for Decision Optimization, but we also design learning that transforms performance. From revitalizing learning strategies and maximizing architectures to building life sciences capability and leadership development, we help organizations turn knowledge into impact. Discover how we unlock potential: https://lnkd.in/gJNkNR8S.
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Last week we invited the Manchester Metropolitan University Events Management students to our Emota Manchester studio for Workshop Two! Swipe through to see how the day unfolded. From creative discussions and 3D environments, to shaping the brand for MMU’s first student-led charity walk. Read more about the partnership here: https://lnkd.in/eYh5E2kk.
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What does “field team excellence” mean today? And what will it mean tomorrow? This year’s Future of Field Excellence research aims to find out. We’re inviting professionals from across the industry to share their perspectives, whether you’re in a field role, lead a team, or work alongside them. Your input will contribute to an industry-wide view of what’s working, what’s changing, and what needs to happen next to deliver lasting value. The survey is short and anonymous, with early access to results for those who opt in. Take part: https://lnkd.in/e6M4UtFi.
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Productivity tools were meant to save time. Now they steal it. 60% of time spent on "work about work". Status meetings, tool-switching, coordination overhead. More efficiency tools = less efficiency. More productivity apps = less productivity. Leaders told us their teams are in a constant state of reaction, juggling platforms instead of doing the work they were hired to do. Read about the Productivity Paradox—and how to escape it—in the Meaningful Productivity Report: https://lnkd.in/ekN8mejV.