🏆BREAKING: Ipsos has been named by Greenbook as the world’s No. 1 Most Innovative Insights & Analytics Company for the third year running. 🥇 Greenbook’s 2025 GRIT Business & Innovation Report also identified Ipsos as the top-ranked full-service supplier and No. 1 qualitative research supplier globally. 📣 These honors reflect Ipsos’ global reputation for forward-thinking research and its strong commitment to AI-powered innovations that bring real value and impact to clients. https://lnkd.in/gAY2y7-N #GRIT #MRX #innovation #proudtobeipsos Mary Ann Packo Jessica Gates Nick Mercurio Lindsay Franke
Ipsos in US
Market Research
New York, NY 49,405 followers
Ipsos is one of the largest market research companies operating in 90 markets with more than 20,000 professionals.
About us
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2024: 2,440.8 million euros Presence in 90 markets Full-time employees: ≃ 20,000 Clients around the world: + 5,000 50 million interviews conducted in 2024, of which 2/3 million online. Find out more about Ipsos at http://www.ipsos.com/en-us/
- Website
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http://www.ipsos.com/en-us/
External link for Ipsos in US
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Innovation and Brand Strategy Research, Social and Corporate Reputation Research, Media and Brand Expression Research, Customer and Employee Research, and Survey Management, Data Collection and Delivery
Locations
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Primary
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200 Park Avenue
11th Floor
New York, NY 10116, US
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2020 K St NW
Washington, DC 20006, US
Employees at Ipsos in US
Updates
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Revisit highlights from a self-funded study exploring whether technological advances or human psychology best enhance AI moderator bots in qualitative research. As AI moderators enter the world of qualitative research, Ipsos tested whether tech-driven precision or psychology-informed empathy creates better participant experiences. This session (now available on demand) compares three approaches: two AI bots and a human moderator, to uncover what truly builds trust, comfort, and quality responses. https://lnkd.in/gnwsEYjh https://lnkd.in/gXMqXpCy
Global Research Leader | Psychology-Driven AI Strategy | Keynote Speaker & Author
🎭 Emotion matters — and not just for humans. I had the joy of presenting at Esomar Trends Horizon 2025 alongside the brilliant Ajay Bangia and Jim Legg, where we asked: Who builds a better moderator — psychology or technology? We tested: 🧠 Standard bots 🧠 AI moderators infused with behavioral science 🧠 Emotionally intelligent AI moderators trained on the Ipsos Emotion Framework — our constructivist model based on Valence, Arousal, and Control (VAC) and decades of academic theory on how emotions are constructed, felt, and expressed. 💡 What did we find? Emotion-aware AI leads to deeper insights — but the real magic happens when human and AI moderators work together. AI brings scale and consistency; humans bring intuition and ethical judgment. Together, they unlock new dimensions of understanding. 📊 Our emotion-trained bots showed improved empathy, richer follow-ups, and better engagement — all without facial expressions or voice cues. Just text, but with context. ✨ Emotion AI isn’t about replacing humans — it’s about amplifying the best of both worlds. Because the future of research isn’t human or machine. It’s #SmarterTogether. #Emotion #Qualitative #EmotionAI #Ipsos #ESOMAR2025 #VACframework #AIinResearch #HumanAndMachine #EmotionScience #QualAtScale #SmarterTogether #ConstructivismInAction Ipsos Ipsos in US
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More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined. Take a guess at how our behavior has changed... https://lnkd.in/gwbu9EKZ
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We just hosted a fabulous event in London! Next stop: New York City on November 18. Will you be joining us? https://lnkd.in/gwJqDzX5 Tony Incalcatera Jola Burnett Janelle A. James
I'm incredibly proud to share that yesterday we launched the latest release of Ipsos Global Influentials. This study tracks the attitudes and behaviours of high-net-worth consumers and key business leaders across 43 markets globally, giving brands, marketers and media owners the critical insights they need to plan their strategies with confidence. It was fascinating to see the data come to life by Nathalie Sodeike and Tony Incalcatera who shared that Global Influential Audiences are: - Eager to spend with brands they trust (76% saying comfort and service are worth paying extra for) - Personalisation is essential (70% believe 'luxury is about making me feel special') - Will pay for Trustworthy media (7 in 10 are willing to pay for access to news they trust) A big thank you to Laurent Manes-Murphy for moderating a brilliant panel with Laura Pearce, Jocasta Pana and Steve Thomas who shared excellent insights on the future of these exclusive consumers including: - Don't be constrained by your brand, personalisation is key so be prepared to be flexible with your consumers whilst maintaining brand values - There are more and more "weekend millionaires" akin to the rise of Mass-tige audiences who today want and will pay for experiences - Brand Partnerships are very powerful and the association of shared values is a 2+2=5 Want to know if you are wealthy? Then ask yourself this Do you find it harder to make or spend money? The latter is a real sign of wealth. DM me if you would like to know more about how these people think and if they are using your brand. #Ipsos #GlobalInfluentials #MarketResearch #InsightsFromRealPeople #HighEndAudiences #BusinessInsights #LuxuryMarketing #MarketingStrategy #RealData Matthias Gitschel Matthew Maimone Stephen Wu Jesse Peretz Adam Robson Mavise Lo Annie Chan Jo-Ann Romano Oliver Thomas Sandra Zlotagora Pessini Nick Long Jerôme Schalkwijk
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Press rewind or fast forward? Around the world, the answer reveals more than nostalgia. https://lnkd.in/gVJxsftu Ipsos uncovers how generations, countries, and lived experience shape whether 1975 or 2025 feels like the better time to be born. The story spans safety, the environment, happiness, education, and it’s more nuanced than you might expect. Clifford Young Janelle A. James
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The middle class has been squeezed by unprecedented challenges, from pandemics and climate change to a cost-of-living crisis and geopolitical tensions. Hear more about the evolving definition of middle class across different cultures and economies. https://lnkd.in/gi_3AtSp Christie Moorman
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November 17: Join Ipsos’ Janelle A. James for an eye-opening discussion designed to help you avoid marketing missteps, as she explores 7 surprising ways brands may be missing the mark — and how to create the deeper connections that drive loyalty. https://lnkd.in/gJtjah63 Association of National Advertisers
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The number of Americans is rising who will make a purchase because of corporate DEI policies, according to our latest Ipsos Consumer Tracker https://lnkd.in/gfeDj6kS
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While many companies may have adopted a form of “strategic silence” in their hashtag #ESG communications, our research shows that internal efforts to advance sustainability remain very active. Here are 7 Ipsos Sustainability Truths, along with a link to our paper highlighting a strategic, 3-step approach to connecting these principles to driving business growth. https://lnkd.in/gXhKMKwT 📢🧮🔍💡 Don't miss checking out our detailed infographics too! Janelle A. James Jason McGrath
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Your customers ask AI for shopping advice. Is your brand optimized to be recommended? Don't miss out on the insights you need to navigate this new era of marketing. https://lnkd.in/g77TeFjT
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