Moms First

Shoutout to Dr. Bronner's for putting parents first! 🌟 At Dr. Bronner’s, all employees who are parents can receive up to $7,500 per year for child care assistance, covering everything from day care to after-school programs and summer camps. This benefit was born out of listening to their team. After employees shared how expensive and stressful child care can be, Dr. Bronner’s recognized the challenge and created a program that helps parents save for the long-term, reduce daily stress, and focus on their families and careers. As a family business, they extend the same care and consideration to their employees that they would to their own family. And we love to see it. More businesses should follow this lead. 👏 📹: Dr. Bronner's

Allow us to reintroduce ourselves. We’re Moms First: a national movement fighting for a country where motherhood is valued, and where moms are supported not just by policy, but by workplaces and culture. We started with a simple truth: You can’t empower women in the workforce if you abandon them when they become mothers. When millions of moms were pushed out during the pandemic, our founder Reshma Saujani called for a Marshall Plan for Moms—and that spark ignited a national movement. Today, we’re building power on three fronts: 💼 Mobilizing business We’ve rallied over 200 companies to expand child care benefits and advocate for public investment that strengthens families and the workforce. 🤖 Harnessing innovation We’re designing tools like PaidLeave.AI so parents can access benefits faster, easier, and with dignity. 📣 Changing the culture We're using media and storytelling to shift how America values motherhood—and how we make moms feel seen, valued, and supported. Our goal is simple and urgent: Fix the systems that were never built for mothers, and build a country that finally works for families. From statehouses to boardrooms to living rooms across America, momentum is growing. And it’s only getting stronger. If you believe a stronger future begins with supporting working families...you’re already part of the movement. 👉 Follow Moms First and tag a mom, caregiver, or working parent who should be part of this conversation. 👉 Learn more or get involved at momsfirst.us.

Marketers love to tell moms to “treat yourself.” But behind the face masks and “self-care” kits is a system that profits from moms’ exhaustion, selling the illusion of balance while doing nothing to actually support them. Motherhood shouldn’t be an industry. It should be an ecosystem built on care, community, and policies that work for families. We can’t buy our way out of broken systems—but we can fund the change that fixes them. Tag a company or entrepreneur that’s actually doing right by moms: building flexible workplaces, offering paid leave, or creating products that make care sustainable. 👇

After public outcry from parents and child care workers, the Salt Lake County Council has reversed course (at least for now). The council voted to delay the closure of four county-run child care centers through May 2026. The move gives 270 families a temporary reprieve, but it’s a reminder of what’s at stake when local leaders treat child care as expendable. Parents packed council meetings, shared stories, and made their voices impossible to ignore—and it worked. This is proof that when families organize, policymakers listen. Now, the real work begins: finding long-term, sustainable solutions so families aren’t forced to fight the same battle again in 2026. To the parents in Salt Lake County: thank you for showing what real advocacy looks like. 💚 Repost from The Salt Lake Tribune, ✍️: Brock Marchant, 📹: Trevor Christensen)

States across the country are quietly slashing child care funding. Families are paying the price. In Indiana, the waitlist for assistance has grown from 3,000 to 30,000 kids. Classrooms are closing, teachers are being laid off, and parents are losing jobs. This is the child care cliff advocates warned about—and it’s here. When we fail child care, we fail families, businesses, and our economy. It doesn’t have to be this way. States like New Mexico and Connecticut have proven that investing in care works. It’s time for the rest of the country to follow their lead. ✍️: The 19th / Chabeli Carrazana

“I have a PhD in maternal and child health…and I’m terrified.” That line from this Reddit post stopped us cold. Postpartum depression and anxiety are all-too real. But so is the broken system that makes recovery nearly impossible. Because it’s not “baby blues” when moms are navigating motherhood in a country without paid leave, affordable care, or any real safety net. It’s policy failure, disguised as personal weakness. Join us in fighting for working moms and families—and the policies they desperately need.

The takeaway from last night’s elections? When candidates lead with child care, voters show up. Zohran Mamdani (NY), Mikie Sherrill (NJ), and Abigail Spanberger (VA) all illustrated it: Child care. Paid leave. Family affordability. These aren’t “soft” issues. They’re winning ones. Families are on the ballot—and families win.

Big news this week: New Mexico became the first state in the country to guarantee universal child care. When families have access to affordable, quality care, everyone benefits: parents can work, kids can thrive, and communities grow stronger. If New Mexico can do it, so can every state. Join the Moms First movement and let’s make this the norm, not the exception. 💚

On the eve of New Jersey’s gubernatorial election, affordability is top of mind—and child care is at the center of the conversation. We were proud to partner with Michele Siekerka, President and CEO of New Jersey Business & Industry Association (NJBIA), to make the case that investing in child care isn’t just good for families—it’s smart economic policy. Our joint op-ed in BINJE calls on the next governor and Legislature to prioritize common sense policy changes that stabilize the work force and recognize child care as a core economic investment. For the past 18 months, Moms First has been working with NJ employers to show that accessible child care is an economic imperative. Momentum is building, and it’s inspiring to see advocates, employers, and policymakers coming together to make meaningful change. We’re proud to be members of Start Strong NJ and the First 1,000 Days Policy Coalition, and grateful for the support of our partners at the The Burke Foundation. Together, we’re showing that when stakeholders across sectors collaborate, child care can be a foundation for a thriving economy—and thriving families. 🔗 Read the full op-ed here: https://lnkd.in/e5kdcTyf

Thank you to CBS Sunday Morning and TRACY SMITH for shining a national spotlight on the child care crisis—and the leaders, lawmakers, and most importantly, the families fighting to fix it. We're fighting to make child care a right, not a privilege—and we’re just getting started. We’ve got something big coming, and you’ll want to follow along. Want to stay in the loop on the most important issues impacting moms and families? Sign up for updates at https://lnkd.in/eDbTpzaq.