Movers+Shakers

Recently, a handful of #luxury brands have started to break through on #social. But social is a tricky proposition for luxury brands (and their creative directors!). How do you stay true to your luxury equity, while also adapting to expectations of younger consumers? You want to drive cultural relevance, but you can’t show up like Duolingo. In this #webinar, we’ll share key lessons from luxury brands that are successfully translating their brand to social, and winning hearts (and dollars) from #GenZ. Join us to learn: 👀 What young consumers expect from brands on social 🏆 Best-in-class examples of luxury brands that win on social 🔥 New ways to portray the luxury lifestyle Register now! 👉 https://lnkd.in/gRMf2Bey 🗓️ Tuesday, November 17th ⏰ 9am PT / 12pm ET / 5pm GMT See you there!

Are you ready to take the next big step in your career? We are looking for two passionate, results-driven leaders to join our team and help spearhead our next phase of growth! We're seeking individuals who excel at: 🔥 Thinking creatively to unlock new revenue streams. 🧠 Using strong analytical skills to make data-informed decisions. 🗣️ Storytelling and representing the agency to a CMO or social media manager. 🤝 Leveraging extensive client-facing and presentation experience. Sound like you? View the full job descriptions and apply today! Director of New Business, Inbound 👉 https://lnkd.in/ekwzXJE6 Director of Business Development, Outbound 👉 https://lnkd.in/eDp3ijCV #JobSearch #BusinessRoles #GrowthMindset #Management #NowHiring

What makes someone stop scrolling and start participating with your brand? 🤔 More and more, brands are succeeding at not just “engaging” consumers on social, but actually getting them involved. Take a look at three brands who are succeeding (e.l.f., Gap, and Hilton), and how they’re driving participation. 👇 #SocialStrategy #Gap

👜 Pack your bags, we're going on a Guest Quest with Motto by Hilton! 🗺️ Thank you Net Influencer for giving Sarah Gerrish, Movers+Shakers and I the opportunity to celebrate our campaign magic. Rooted in side quest culture + main character energy, Motto gamified travel with the help of culturally relevant talent and creators. The results? Motto introduced itself to young travelers. Big shoutout to the agency and client team that made this possible. 👇🏼 Sarah Sek, Phil Russell, Daniel Ostrander, Grace Adams, Katie Wright, Evan Kaufman, Matt Gibson, Christine Trias, Meagan Funt-Bishop, Megan Herren, Claire Grisolano, Kayla Sherwyn Okonow, Barbara Heidkamp, @Libby Walker, Stacey Murray, Julie Saunders #MottobyHilton #Hilton #SocialMediaAgency #CreativeAgency #Stagwell #AdvertisingAgency #SocialStrategy #InfluencerMarketing https://lnkd.in/gDustr-G

Giveaways are a tried-and-true way to drive audience participation, but how do you take it to the next level? For a recent E.L.F. BEAUTY launch, the product itself was so unexpected, and yet so exactly right for e.l.f.’s loyal fans. 👏 The “mega” version of e.l.f.’s iconic Power Grip Primer sold out in just 3 minutes and left the #giveaway as superfans’ last chance to snag one. 💪 The secret to the exceptional engagement in this giveaway was twofold: 1️⃣ A product that made people gasp … and say “I need one!” 2️⃣ TikTok videos that made people laugh out loud … and spring to action. Check out the video we made for the giveaway announcement! 👇 #TikTok #TikTokMarketing #SocialMedia #SocialMediaMarketing

When traveling, choosing between oysters or pizza, hiking or lounging, can feel like a quest in itself. So with Motto by Hilton, we turned indecision into adventure. ✨ Introducing The Side Quest, a “choose your own adventure” social campaign where fellow travelers took the questioning out of travel. Launched alongside a hero campaign with high-profile influencers, The Side Quest invited audiences to embrace spontaneity, connection, and the spirit of exploration that defines the Motto experience. Watch below to see how Sofi from The Odditty spent 24 hours in NYC with Motto by Hilton. 🏙️ Kudos the team that brought this campaign to life! Kayla Sherwyn Okonow, Libby Walker, Barbara Heidkamp, Alex Laniosz, Stacey Murray, Claire Grisolano, Julie Saunders, Geoffrey Goldberg, Evan Horowitz, Matt Gibson, Meagan Funt-Bishop, Christine Trias, Daniel Ostrander, Evan Kaufman, Katie Wright, Grace Adams, Phil Russell, Sarah Sek, and Sarah Gerrish! #SocialFirstMarketing #CreativeStrategy #SocialMediaMarketing #InfluencerMarketing

💡 New platform updates below! From a Reels watch history to visibility fairness on YouTube, here’s what you need to know to stay ahead. 🔥 #SocialMediaUpdates #Instagram #X #TikTok #YouTube #DigitalMarketing #SocialMediaTrends

Is your brand one of the “social elite” -- able to sprint at light speed to participate in social trends? 🏃♀️ Increasingly, this is not elite. It’s not differentiated. And you can easily be lost in a sea of sameness ... one more brand doing that trend. In this #webinar, we’ll unpack why jumping on viral trends is no longer delivering sustainable growth—and what leading brands are doing instead. We'll explore how forward-thinking companies are creating ownable brand worlds on social, in ways that generate sustained engagement and genuine community. Join to explore new playbooks for brand growth on #social. You’ll see real examples of success, and get the business case for why brand worlds are a competitive advantage. Ready to break free from the trend hampster wheel? Register now! 🗓️ October 21st at 9am PT / 12pm ET / 5pm GMT 🔗 https://lnkd.in/g-7nSi6R #SocialMedia #SocialMediaMarketing

Hope to see many of you this week at the Digiday summit! I'm speaking about how to go viral in cultural moments that matter. 🤩 Will be sharing behind-the-scenes case studies of some million+ view posts from Movers+Shakers! Excited to deep dive with Sara Jerde on stage. See you soon! #digiday #mediabuying #organic #virality #socialmedia #agency