NielsenIQ’s cover photo
NielsenIQ

NielsenIQ

Information Services

Chicago, Illinois 1,611,775 followers

The world's leading consumer intelligence company.

About us

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Website
https://niq.com/
Industry
Information Services
Company size
10,001+ employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
1923

Locations

Employees at NielsenIQ

Updates

  • View organization page for NielsenIQ

    1,611,775 followers

    Sharing a glimpse of the energy and pride from our Global Technology Awards (GTA) in Pune & Chennai, a celebration of the people and ideas powering breakthrough innovation at NIQ. Moments like these remind us why NIQ continues to lead with technology, data, and heart. If you’re excited by impact, innovation, and an inclusive culture, we’re hiring! Check the comments for open positions and details about our India Tech Diversity Hiring Drive on 22nd November in Pune & Chennai. #LifeAtNIQ

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  • View organization page for NielsenIQ

    1,611,775 followers

    Fashion trends are shifting fast! Download our full deck and catch the key insights from the NIQ and Tommy Hilfiger webinar 👇

  • View organization page for NielsenIQ

    1,611,775 followers

    Flexible payment options are reshaping how consumers buy home appliances. Discover how retailers can adapt in our report, Home Appliances Outlook 2026: What consumers want 👇 

    View organization page for GfK - An NIQ Company

    328,880 followers

    Eco-conscious intent doesn’t always lead to eco purchases. While many shoppers care about sustainability, decisions at the point of purchase are often led by price, performance, and availability. To close the gap, brands must connect environmental benefits with everyday value—through durability, repairability, and smart usage insights. See how consumers’ sustainability focus within home appliances is evolving in our report 👉 Home Appliances Outlook 2026: What consumers want https://lnkd.in/exTwjx8w #TechAndDurables #HomeAppliances #NIQInsights #Sustainability #ConsumerBehavior

  • View organization page for NielsenIQ

    1,611,775 followers

    Innovation drives growth and we’re proud to celebrate it! Join us for the NIQ BASES Breakthrough Innovation Awards & Webinar in India – Innovate to Elevate on 19 November 2025 | 10–11 AM IST. Express your interest here: https://lnkd.in/eXgaRkhG #InnovateToElevate #NIQBASES

    View organization page for NIQ for FMCG

    12,564 followers

    We are excited to invite you to an exclusive NIQ BASES: Breakthrough Innovation Awards and Webinar – Innovate to Elevate that celebrates innovation and unveils cutting-edge solutions shaping the future of product development. 📅 Wednesday, 19 November 2025 | 10–11 AM IST ✅ Be the first to discover game-changing product launches via Breakthrough Innovation Awards 2025 ✅ Learn the stories, strategies and insights behind their success and get inspired to elevate your own innovation strategy ✅ Learn about NIQ’s cutting edge AI-driven product development solution – AI Product Developer, now expanded with a dedicated panel in India. Powered by the world’s largest sensory dataset (22,500+ in-market products, 600,000+ consumer reviews), this tool helps you gain a deeper understanding of product liking, sensory breakdowns and optimization strategies. If you're a brand builder, innovator, strategist, in R&D function or a consumer insights professional, you would not want to miss this session! ss your interest in the webinar using this link, and the NIQ team will be in touch: https://lnkd.in/eXgaRkhG Or Connect with Shivam Gambhir or Poonam Debnath. #InnovateToElevate #NIQBASES #InnovationLeadership

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  • View organization page for NielsenIQ

    1,611,775 followers

    Consumers who interact with a brand both on- and offline before purchasing are the ones most likely to spend more—on whichever channel they ultimately buy through. Our report reveals how omnichannel strategies must evolve in 2026. Home Appliances Outlook 2026: What consumers want 👇 

    View organization page for GfK - An NIQ Company

    328,880 followers

    Online isn’t just a channel—it’s a behavior. For small appliances, online purchasing already accounts for half of all sales. For major appliances, online growth is accelerating as shoppers research across platforms and choose convenience at checkout. Retailers must adapt to a landscape where discovery and decision-making happen everywhere. Explore how omnichannel habits are reshaping appliance sales in our report 👉 Home Appliances Outlook 2026: What consumers want https://lnkd.in/eiG5Uunj #TechAndDurables #HomeAppliances #NIQInsights #OmnichannelRetail #ConsumerBehavior

  • View organization page for NielsenIQ

    1,611,775 followers

    Leadership isn’t defined by a title, it’s shaped by behaviors that inspire progress, curiosity, and collaboration. Huge thank you to Charmaine England for sharing such powerful insights during our Senior Leadership Meeting. Your message on embracing vulnerability, surrounding yourself with great people, and prioritizing progress over perfection truly inspired our team!

    View profile for Charmaine England

    Chief Growth Officer at Kenvue

    “Your title doesn’t make you a leader — your behavior does.”   Recently, I had the opportunity to speak to a group of leaders at NielsenIQ about what it takes to be a CPG leader in today’s world. As I prepared, I found myself reflecting on my personal journey & what I’ve learned over my 20+ years in the industry. The time of quiet reflection brought me to four key themes:   ✨ Progress over perfection — Don’t chase perfect outcomes, chase progress. Every step forward, even the wobbly ones, has taught me far more than standing still ever could. 💬 Vulnerability as a superpower — Remember it’s OK to admit you don’t have the answer. You won’t be met with disappointment. Instead, it’ll foster greater collaboration, creativity, and trust. 💡 Surround yourself with smart people — The best part of being a leader is watching incredible people do what they do best. Every great leader clears the path and then cheers passionately. 🔍 Stay curious —  Embrace curiosity as your compass. Personal and professional growth comes from learning, listening, and being open to change.   Thank you Laura Mccullough for the invitation, to my rockstar co-panelist Maggie Timoney, and the beautiful audience who reminded me that leadership isn’t about a specific title or milestone — it’s about the journey, the ups & downs, the people beside you, and the willingness to keep growing along the way. #AuthenticLeadership #GrowthMindset #ProgressOverPerfection

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  • View organization page for NielsenIQ

    1,611,775 followers

    Fashion e-commerce is changing. Are you ready to act? From shifting consumer behavior to the rise of value-driven players and social commerce, we have the data and expertise to help you navigate what’s next. Let’s talk about how we can support your growth. Request more info today 👇

    View organization page for NIQ for Digital Commerce

    32,274 followers

    This image says it all: consumers are placing more online fashion orders, but spending less per transaction. It’s a clear signal that price sensitivity and budget-conscious behavior are reshaping the market. 💡 In our webinar, Ismail El Ouardirhi (NIQ) shared key insights on what this means for fashion brands and retailers. 📥 Download the full deck to explore the data and implications. https://lnkd.in/eq8C4dZM #OmniChannel #OmniShoppers #Ecommerce #ConsumerInsights #Fashion #Webinar

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  • View organization page for NielsenIQ

    1,611,775 followers

    Our report reveals how to meet consumer aspirations and drive premium growth. Home Appliances Outlook 2026: What consumers want 👇

    View organization page for GfK - An NIQ Company

    328,880 followers

    Beauty appliances are more than tools—they’re tied to how people want to feel. Looking good is a meaningful aspiration for many, but growth in this category currently lags behind health and hygiene appliance categories. To unlock premium potential, brands must focus on multifunctional, affordable solutions that help users feel confident and cared for. Explore how to connect with high-value segments in our report 👉 Home Appliances Outlook 2026: What consumers want https://lnkd.in/e4cP4zyY #TechAndDurables #HomeAppliances #NIQInsights #BeautyTech #ConsumerBehavior

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  • View organization page for NielsenIQ

    1,611,775 followers

    This isn’t just a symbol on a screen.     It was about recognizing the years of transformation, the strength of our foundation, and the clarity of our vision.    We’ve built something strong.     Now we’re showing the world how we’ll grow it, with a relentless commitment to delivering the Full View of consumer behavior.    #NIQListed #TheFullView #IPO #NYSE

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