Partner in Publishing

EdTech has changed a lot in 18 years. We’ve guided clients through print-to-digital transitions, enrollment swings, EdTech booms, and now the rise of AI. 18 years in EdTech marketing = 18 years of learning how to communicate in an industry where trust matters, timing matters, and the stakes are always higher than clicks and conversions. We distilled those years into 18 lessons we wish someone had told us sooner, from building credibility with educators to creating campaigns that actually support learning outcomes. Whether you’re new to EdTech or sharpening your 2025 strategy, our blog captures the key milestones and lessons we've learned through years of experience. 💫 This piece will make any smart marketing strategist pause and think. Dive in ↓ https://lnkd.in/e_KiAwDe

The world is shifting, and it’s opening up huge opportunities for young people who are ready to create, lead, and own their impact. As Alfredo Mathew III puts it, entrepreneurship is becoming one of the most common career paths out there. Half of adults will launch a business at some point in their lives. And schools have a chance to tap into that momentum by giving students the tools to thrive in a creator-driven economy: ✅ Understanding wealth creation as a skill ✅ Learning the blueprint of business ownership ✅ Seeing themselves as builders Alfredo breaks it all down in an energizing conversation with Lisa March in our newest episode of EdTech Elevated, and you’ll feel the spark from the very first minute. Watch the full episode here: YouTube: https://lnkd.in/eRRvMK-D Spotify: https://lnkd.in/e9WTSBEY Apple Podcasts: https://lnkd.in/eAjda79X #Entrepreneurship #CareerPathways #WealthBuilding #EdTechInnovation #WorkforceDevelopment #EdTech #BusinessEducation #EdTechElevated

If we want students to think sharper about navigating the world today, teaching history might be one of the most powerful tools we already have. In our latest episode of EdTech Elevated, Alfredo Mathew III breaks down how studying history sharpens students’ ability to analyze patterns, anticipate outcomes, and make informed decisions. These are skills that students will rely on for life. Sitting down with Lisa March, Alfredo discusses how districts can use history instruction to help students navigate career-building and real-world problem-solving. #StrategicThinking #HistoryEducation #StudentSuccess #EdTech #EdTechElevated #Entrepreneurship #BusinessEducation

“You can’t just drop new technology into a classroom and say, ‘Here are a bunch of videos.’” Career coaching tools are only as powerful as the context around them. Students need guidance to understand how to use them, and why they matter for their futures. That’s where real impact happens. In this clip from our latest episode of EdTech Elevated, Lisa March shares her perspective on how we turn professional development into lessons that prepare students to think like owners and innovators. 🎧 Featuring guest Alfredo Mathew III, this episode explores where education meets entrepreneurship. 🎙️ Listen to the episode now: YouTube: https://lnkd.in/eRRvMK-D Spotify: https://lnkd.in/e9WTSBEY Apple Podcasts: https://lnkd.in/eAjda79X #EdTechElevated #EducationInnovation #CareerReadiness #EdTech #PartnerInPublishing #HigherEd #K12Education #EntrepreneurshipInEducation

The talent market is shifting. Contract and project-based roles are taking center stage. According to the Upwork Future Workforce Index, 78% of skilled freelancers reported being highly satisfied with contract work, citing new skills, networks and flexibility as key benefits. At Partner in Publishing, we’re seeing this trend clearly in the EdTech and education sector: organizations increasingly turn to flexible, specialized experts for short-term impact while evaluating long-term fit. 💼 For job-seekers: Contract roles are eclipsing stop-gaps, shifting into stepping stones into full-time opportunities. 👔 For employers: They’re a smart way to maintain momentum, deliver projects and evaluate talent without full-time commitment. Want to dial into this trend in the EdTech space? Let’s talk. 🔗 In the meantime, read more about these evolving talent trends at https://lnkd.in/dttEH6qx #EdTechCareers #PIPTalentSearchGroup #FlexibleHiring

Every video that you post on your socials should tell a story. Animations and music can drive your messaging home, but establishing the clarity, emotion, and connection makes you memorable. Take it from Renée Kennedy: When creativity and intention work hand in hand, that's when your videos start to become more than just content. That's when your videos build trust and drive real results. See how we help businesses showcase their stories with impact: https://lnkd.in/ejV9TgUC #VideoMarketing #Storytelling #EdTechMarketing #CreativeStrategy #PartnerInPublishing #MarketingInEducation #Video

"We all as citizens need to understand capital and economics. Economics is often the last thing taught in high school... that is a tremendous mistake." In this clip from our latest episode of EdTech Elevated, hosted by PIP's president and founder Lisa March, Alfredo Mathew III, founder and CEO of SPCC.1 and cofounder of ESO Ventures, shares why business literacy belongs in every classroom. Alfredo's message is simple but powerful: educators play a key role in helping students see how economics and entrepreneurship shape their world. When we teach students to think about capital early, we prepare them to create opportunities that fit their vision for the future. 🎧 Listen to the full episode: YouTube: https://lnkd.in/eRRvMK-D Spotify: https://lnkd.in/e9WTSBEY Apple Podcasts: https://lnkd.in/eAjda79X #EdTechElevated #EducationInnovation #Entrepreneurship #K12Education #EntrepreneurshipEducation #PartnerInPublishing #BusinessEducation

Too often, EdTech companies lead with product features rather than solutions. As our Chief Academic Officer, Dr. Gerry Hanley, explains: "When the person you're selling with believes that you appreciate the circumstances and the problems that they have to solve, then you can have that next conversation about how your product would solve that problem." That's why educator insight is invaluable in the EdTech sales cycle. Through PIP's Innovation Marketplace, we're continuing to grow a network of educators and thought leaders who help bridge that gap, bringing authentic classroom perspectives into every stage of the EdTech journey. #EdTech #EducationInnovation #SalesStrategy #HigherEd #K12 #InnovationMarketplace #PartnerInPublishing

Who needs marketing? You dooooo. 😎✨ The PIP team always understands the assignment. 💁♀️ Especially our #EDUCAUSE marketing support dream team, Renée Kennedy, Lindsay Semevolos, and Kate Kibby! #EDUCAUSE2025 #PartnerInPublishing #EdTechMarketing #Marketing #MarketingAgencyLife

Do you listen closely to a school’s pain points before you pitch? You might be the EdTech sales pro we need. Great EdTech salespeople are trusted advisors as well as vendors. They hit numbers by understanding their market and what problems they're solving. At PIP Talent Search Group, we help our clients find sales pros who love what they do, who bring deep expertise and energy to every conversation. Right now, our clients are hiring for K-12 and higher ed sales roles across the country. Open roles include: • Regional Sales Managers, K-12 – US West, South Texas, North Texas, SoCA/NV/AZ • Language & Literacy Sales Specialist (Great Lakes) • Field Sales Representative (HigherEd) – AL, AZ, Los Angeles, MO, TN If you are ready to help schools innovate and support districts on their digital journey, let’s talk. Email talent@partnerinpublishing.com. Or, DM us here on LinkedIn or comment down below, and we'll reach out to you via email. To read more about these open roles and more, explore current openings here: https://lnkd.in/ejkhqkyQ Ready to take the next step in your sales career? Talk to us! #EdTechSales #EdTechCareers #EducationTechnology #PartnerInPublishing #TalentSearch #CareerGrowth #HigherEd #K12Sales #NowHiring