Our latest launch, 7% Ectoin Milky Hydrating Serum, is already 5 star reviews from happy customers. Here's one we especially love: "I have somewhat sensitive skin that can become dehydrated & reactive. For this reason, I am a big fan of skin barrier care so I was excited to try this product. I have been adding it to my moisturizer (Barrier Repair Advanced Moisturizer) following my retinol treatment for the last 6 weeks & I am consistently blown away by how smooth, hydrated & healthy my skin feels within an hour & how I wake up without any irritation! Truly a game-changer for my skincare routine, I cannot recommend this enough!" - Shiv, Philadelphia
Paula's Choice Skincare
Personal Care Product Manufacturing
Seattle, WA 128,839 followers
Beauty Begins With Truth.
About us
WE KNOW SKIN. All facts, no fluff. Since 1995. We are Paula’s Choice Skincare, a global skin care company founded in the US (Seattle) in 1995. Paula’s Choice is an ambitious, fast-growing brand with an inspiring mission: We uncover the truth about skin care & deliver smart, safe products based on scientific research—without gimmicks & misleading claims. Part of Unilever Prestige since 2021, we are proud to present our core values & continue to grow together with our sister brands. We are proud to consistently show high, double-digit growth. Our main business (75%) is direct-to-consumer via our e-commerce business, making us a fast-paced & profitable organization. Paula’s Choice is committed to diversity. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values & our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be the perfect fit for you.
- Website
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http://www.paulaschoice.com
External link for Paula's Choice Skincare
- Industry
- Personal Care Product Manufacturing
- Company size
- 501-1,000 employees
- Headquarters
- Seattle, WA
- Type
- Privately Held
- Founded
- 1995
- Specialties
- Skincare, Beauty Product Retail, Cosmetics, Beauty Product Reviews, Beauty, Personal Care, ecommerce, digital marketing, skincare education, product innovation, and Product development
Locations
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Primary
Get directions
605 5th Avenue South
Suite 800
Seattle, WA 98104, US
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Get directions
1 MARITIME SQUARE, #10-32A HARBOURTFRONT CENTRE
Singapore, SG
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Get directions
Grote Koppel
7
AMERSFOORT, Utrecht 3813AA, NL
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Get directions
313, 48 17 Gil, Achasan-ro, Sungdong-gu
Seoul, South Korea 04799, KR
Employees at Paula's Choice Skincare
Updates
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Thrilled to share our 2025-launched Pro-Collagen Peptide Firming Eye Serum has won a Cosmopolitan UK Beauty Award! 🥇 "Think of this as a gym membership for your eyes – firmer, smoother, brighter skin without breaking a sweat. Bonus: the metal tip cools on application." https://lnkd.in/gcUZ_zF6
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Our viral Pro-Collagen Peptide Gloss Balm is now available in Deep Plum, offering a sheer wash of color alongside visibly plumping & hydrating benefits—just in time for holiday festivities. https://lnkd.in/gBmjdaYZ
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"Turn to this potent retinol formula to improve fine lines, wrinkles, and other signs of aging." Marie Claire recommends our CLINICAL 1% Retinol Treatment. https://lnkd.in/gmVMGM2j
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Paula's Choice Skincare is celebrating Zhirui(Ricky) Hu his work Anniversary! 🎉 Thank you for your creativity, dedication, and impact! From crafting seamless user experiences to bringing bold design ideas to life, Ricky continues to elevate everything we build. Your attention to detail, and passion for e-com make you an invaluable part of our team. Thanks for everything you do, Ricky.
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Our Peptide Pro-Collagen Plumping Gloss Balm has won a TODAY 2025 Mature Beauty Award in the category of Best Peptide Lip Treatment. NBC News https://lnkd.in/eu6YpE-C
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The SEPHORA Savings Event kicks off today—a pivotal moment for our community to stock up their favorite Paula's Choice products & try out our newest innovations. 🖤
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Congrats to Noel Thornburg, Senior Lab Technician & Associate Formulator, for 10 years at Paula's Choice! "My favorite things about being part of Paula’s Choice are working for a brand that tells the truth about what products can & cannot do for skin. I’m so proud to be able to formulate products that are science-based with research. I have the pleasure of learning from mentors that contribute positively to my growth and development. I’m part of a culture that is respectful and inclusive of others. It’s also hard to beat a dog friendly office!"
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Thrilled to be featured on Good Morning America last week as one of Oprah Daily's 2025 Beauty O-Ward winners — Best exfoliant ✨