Popl

Popl has officially relaunched on Y Combinator! 🚀 Over the last few years, we’ve met thousands of marketers, sales leaders, and event teams who all said the same thing: “We spend so much money on conferences but we can’t clearly measure impact.” So we built Popl with a simple belief: in-person conversations should be just as trackable, measurable and powerful as digital ones. This relaunch marks a new chapter for our team. We’re showing the world how conferences and events can become a company’s most effective GTM channel. All powered by instant conference badge/paper card scanning, AI-enriched data, lightning-fast follow-ups, and CRM automation that actually works. YC gave us a platform to tell that story. Here it is: https://lnkd.in/g5x4dvU2 If our mission resonates with you and you’ve ever wished your event's ROI were clearer, we’d be incredibly grateful if you clicked the upvote button on the YC page. That tiny click goes a long way. Thank you to everyone who has supported us, challenged us, and believed in what we’re building. Onward. This is just the beginning 🚀

"What’s it like working with your brother?", "You work with your dad?!" I get these questions a lot. At Popl, I work with both my brother and my dad, and it’s been one of the most meaningful parts of the journey. Here’s what working with a family member is really like: - Trust is on another level. You can trust family with anything. No hesitation, no second-guessing. - You can be very direct. There’s so much history and context that you can push harder and know it’ll land the right way. I even joke with my dad that if he only threatens to quit once in a week, it’s been a good week :) - Your family often sees the bigger picture. They don’t get stuck in the small stuff, they have a bigger perspective. Life, it's bigger. - Less ego, more mission. A family member isn’t here for politics or titles. They’re here because they genuinely want to win, and win together. - There’s no strict work/life line — it all blends. Dinner, workouts, phone calls… conversations move between personal and work naturally and effortlessly. If you love what you do, this one is beautifully. I know not every family dynamic makes this possible, but if you’re fortunate enough to have a family member(s) you enjoy working with, and you get the chance to build something meaningful together — do it.

We’re excited to recognize Aidan O'Sullivan as our newest #PopStar! 🌟 What makes Aidan a PopStar? Aidan’s passion for growth and his can-do attitude make him a standout at Popl. Whether he’s creating high-impact marketing content or solving complex data challenges, Aidan brings creativity, optimism, and technical skill to every project. His quick thinking once helped the team recover critical data overnight for an investor deadline, proving his adaptability and drive. Outside of work, Aidan loves cold plunging, which always shows his fun spirit and his knack for bringing positive energy wherever he goes. 🧊 Aidan, your passion and adaptability inspire everyone around you. Thank you for bringing your best to Popl every day. 👏 🎵 Aidan's walkout song: The Strike - Nothing New https://lnkd.in/dxbgZ5HN

Excited to share that I have joined Popl as an Account Executive! From my first conversation with the team, it was clear Popl is redefining how companies connect and convert in-person interactions, and I'm grateful for the opportunity to be part of that vision. Huge thanks to Dieter Heren III and Jason Alvarez-Cohen for the insight and guidance throughout the process, and to the broader leadership team for making every interaction authentic and energizing. Looking forward to hitting the ground running with this incredible team. #sales #saas #popl

“B2B is boring. And if we don’t change our ways, B2B event marketing will be dead.” In our latest episode of the In-Person GTM Pros podcast, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP Marketing) sit down with Steph Pennell, founder of The Event Critic and INGÉNUE, to unpack what actually makes events unforgettable. Steph breaks down: → Why B2B often feels lifeless compared to B2C → How to create authentic, emotional experiences (yes, even in B2B) → What it really means to treat your audience like humans, not just leads Steph shares how she turned her sharp, “no-filter” opinions into a creative agency that’s redefining what unforgettable events look like. If you’re tired of safe, same-old B2B event playbooks, this one’s for you.

Well folks, it's clearly CONFERENCE SEASON ✈️ . Check out this data... Now that Popl powers lead capture and badge scanning for thousands of companies, we get a front-row view of when the conference world is quiet and when it comes alive. You can clearly see the summer lull, followed by a sharp ramp into the end-of-year conference wave. And honestly, watching product usage hit new highs is one of the most rewarding parts of this journey — sometimes even more so than revenue growth. When teams in the field are actually using and loving what you build, it's an awesome feeling.

Our SDR team has booked 2,612 demos from conferences in 2025. What’s wild is that they’ve made this possible with just an SDR team of 6. Not only are they some of the hungriest SDR’s I’ve ever met. But they also built a system that makes lead capture at conferences insanely efficient. That way they can run back-to-back conversations without dropping the ball. With Popl, all they do is scan someone’s conference badge or paper business card (All you need is a full name and company, no qr code needed) From there, Popl automatically: → Enriches the contact and company data (mobile number, business email, etc.) → Sends a follow-up email instantly → Books the meeting on the spot → Pushes everything straight to the CRM All while still standing on the conference floor. No more waiting until 10pm in the hotel to upload business cards. No more saying, “sh*t, what did we even talk about?” No more manually emailing 100 leads before they forget who you are. What’s the most demos your team has booked at conferences? (P.S. If you’re going to an event soon, try Popl: https://lnkd.in/gaTGBUiX )

I know it's just a vanity metric, but we just hit 20,000 LinkedIn followers! 🎉 Very thankful for you all...I love posting on LinkedIn and am excited to continue sharing the journey, providing value, and throwing some comedy in the mix when I can 😊 Comment below if there is anything you want to see more of from me! Feedback is a gift, would love to hear any thoughts. Let's keep it rollin 🚀