Rokt

Loyalty in QSR is won in the moment. When customers feel understood at the Transaction Moment™, relevance becomes the reason they return. Brendan DiLandro breaks it down in Restaurant Dive  → https://lnkd.in/emzE9Gg3

AI can crunch the data, but only humans can feel the moment. At The FQ AI Summit, Dhruv Patel, Chief Product Officer at Rokt, nailed it: the real power isn’t in AI alone, it’s in the partnership. When machine intelligence meets human empathy and creativity, campaigns become smarter and more meaningful. That’s where innovation lives.

At the The Female Quotient's AI Summit in New York City, Dhruv Patel joined Cass Zawadowski from Lyft, Marisa Thalberg from Catalyst Brands LLC, and Nick Tran from First Round, moderated by Taryn Crouthers, to discuss how AI is becoming a true creative catalyst for marketers. The discussion highlighted how AI is helping teams accelerate ideas, scale personalization, and reimagine workflows, while keeping human judgment and brand purpose at the core. At Rokt, we’re already seeing how AI can unlock smarter recommendations and real-time relevance in the Transaction Moment™, driving both creativity and performance. Read the full recap → https://lnkd.in/dgMSmgMF

🎉 Excited to welcome our newest Rokt’stars to the team! At Rokt, we know that innovation starts with people, and every new joiner brings fresh energy, ideas, and perspectives that push us forward. We’re thrilled to see how this incredible group will shape the future of Rokt. Learn more about our award-winning culture→ https://lnkd.in/e3im6u8Y

At Advertising Week NY, commerce media’s next era came into focus. Laura Cosgrove (Rokt), Michael J. Krans (Macy's Media Network), and Reina Govindarajan (Rent The Runway) shared how leading businesses are scaling relevance, not just reach, to drive discovery, growth and loyalty in the Transaction Moment™. Explore our key takeaways → https://lnkd.in/eAGqj--v

AI is transforming careers across every industry. In The Business of Fashion, Simon Curran shares how we shifted 90% of hiring toward early-career talent, those ready to move fast and build fluency from day one. It's how we’re turning disruption into opportunity together. Read the full article here→ https://lnkd.in/e7Ymnc3g

As we scale globally and prepare for our next phase of growth, we’re proud to welcome two accomplished financial leaders to Rokt: 💼 David Obstler, CFO of Datadog, joins our Board and will chair the Audit Committee. With decades of experience guiding technology companies through hypergrowth and IPOs, David brings exceptional financial and governance expertise. 🌍 Matt Briers, former CFO of Wise, joins as Board Advisor and Observer. Matt played a key role in Wise’s global expansion and direct listing on the LSE, and now brings that insight to Rokt’s continued growth journey. Their guidance will be invaluable as we expand our trusted ecommerce network and set new standards for operational and financial excellence. Learn more→ https://lnkd.in/eExE3JyK

We’re excited to announce two key executive promotions at Rokt: 🔬 Reuben Kan has been named Chief Research Officer, a new role focused on advancing our AI capabilities and long-term research agenda. Reuben’s technical vision continues to shape the future of our relevance platform and Rokt’s innovation roadmap.. 📈 Jon Humphrey has been promoted to SVP of Operations & Advertising, leading Rokt Ads and GTM Delivery globally. Jon will continue driving growth and value for our partners through operational excellence and customer impact. These appointments reflect our commitment to innovation, performance, and unlocking the Transaction Moment™ at scale. Learn more → https://lnkd.in/eExE3JyK 

In Part 3 of Unlocking the Power of the Transaction Moment™, Jason Lynn shares how Rokt mParticle helps brands activate real-time customer data to power smarter decisions and deliver relevance at scale. By connecting data to action, Rokt mParticle enables businesses to personalize every interaction with over 300 native integrations and a zero-copy architecture that adapts to any data strategy. It’s how leading brands move faster, scale smarter, and maximize value in the moment that matters most. Read part three here → https://lnkd.in/eBSFY9FM

At Advertising Week NY, Rokt’s Chief AI Officer Claire Southey joined The Harris Poll’s Libby Rodney to explore how AI agents are rewriting the rules of ecommerce. With up to 30% of purchases expected to be made by intelligent agents by 2030, the definition of trust, value, and relevance is shifting fast. From compressed decision windows to the rise of data-led buying, this fireside tackles how brands can adapt to an AI-powered future, and why real-time relevance is no longer a nice-to-have. Read the key takeaways→ https://lnkd.in/e7FfhnKr