Samba TV

Black Friday is almost here (!), and the 2025 holiday season is already shaping up to be fiercely competitive. Samba TV's latest retail advertising insights reveal how brands can reach audiences where they are watching, in real time. From targeting comfort-seekers at home to connecting with deal-hunters on streaming platforms, the winners this season will be those who act on data as it happens. Brands like Amazon and Kohl's show that strategic, real-time campaigns can deliver relevance and engagement at scale. Learn how to apply these insights to your holiday campaigns and optimize in-flight targeting: https://lnkd.in/g8iar3se #SambaTVInsights #BlackFriday #RetailStrategy #Etail #Retail #Amazon #Kohls #TVAdvertising #AgenticAds

Heading to CES? Let's talk about the agentic future of advertising. We're showcasing how Samba's AI innovations transform data into action through a live demo. Here's what you'll see:  ➡️ Have actual conversations with data using Samba's AI agent  ➡️ See how you can build custom audiences in minutes, not hours  ➡️ Get actionable insights without needing a data science degree Behind it all: our knowledge graph of 1.5B people, proprietary data, and MCP connections that link identity, measurement, and outcomes across the media value chain, all in real time. The result? Smarter decisions, faster execution, and measurable impact. Meet with our team in Vegas for a live demo: https://sam.ba/ces #CES2026 #AdTech #Agentic #AI #Advertising

Streaming in the UK is evolving rapidly, and our new UK State of Streaming report reveals the details that matter. 🎬 Genre drives attention: Drama and crime dominate top shows, delivering suspenseful narratives that drive binge watching. 💡 Subscription choices: 23% of UK households subscribe to only one service, showing selective and deliberate viewing habits. 📺 Platform strategies: Netflix captures volume and variety, while Apple TV and NOW focus on curated, prestige content for niche audiences. Understanding these viewing patterns is critical for publishers and advertisers aiming to reach audiences effectively, optimise engagement, and make data-driven decisions. Download the full report for essential insights to inform your 2026 strategy: https://lnkd.in/geTPjstV #SambaTVInsights #StateofStreaming #Streaming #UKStreaming #CTV #BingeWatching #MediaTrends #MediaMeasurement #MarketingStrategy #AdTech

We’re growing the Enterprise Solutions team at Samba TV.Three senior roles are open now: • Director, Customer Success • Senior Sales Engineer • Senior Director, Sales Engineering Why join: • Work at the edge of CTV, data, and AI. • Partner with top brands and platforms. • Ship impact across identity, measurement, and activation. What you’ll do: • Solve hard client problems. • Turn signals into clear outcomes. • Build repeatable playbooks with Sales, Product, and CS. You are: • Client-first. Builder mindset. • Fluent in business and ad tv tech. • Strong communicator. Action oriented. Interested? Job post links are in comments below! Aden Zaman Ashwin Navin Ciarli Bolden Andrew Havens Britt Rose #Hiring #CustomerSuccess #SalesEngineering #AdTech #CTV #Data #SaaS #MarTech #Measurement #Identity #AIinAdvertising #EnterpriseSales

Elevate your targeting strategy. We’ve partnered with Samba TV so you can build intent-informed audiences. By combining Dynata’s unmatched panel-based, attitudinal data with Samba’s advanced behavioral and contextual signals advertisers can: ✔️Connect attitudinal data to online behavior, building custom, intent-based audience segments that reflect what people are really engaging with, not just demographic traits. ✔️Expand reach without sacrificing intent or relevance. Together, Dynata and Samba TV empower brands to connect with audiences through meaning, context and intent. Get scalable precision with Dynata and Samba TV for your next campaign.

The pace of innovation in media and advertising has never been faster. With AI-driven measurement and a renewed focus on audience intelligence, the industry is evolving in real time. The Samba Summit recently brought leaders from across the ecosystem together to explore this future. Highlights included the debut of the AdCP consortium and dynamic conversations around inclusivity, creators, clean rooms, and measurement, showing how collaboration drives meaningful change. A huge thank you to our incredible guests, speakers, and sponsors who made this year’s Summit a success. Looking ahead to CES, we’re excited to keep the conversation going. Meet the Samba team in Las Vegas and see how we’re shaping the future of advertising together. Want to join us next year? Sign up for the 2026 Samba Summit: https://sam.ba/summit -- Ashwin Navin Aden Zaman Alvir Navin Monte Lutz Alyson Sprague Shields Jaya Aswani Rebecca Calejo Osric Chau yetide badaki Grace Ann Nader Mary Holland Nader Brian Lin Oleg Korenfeld Maikel O'Hanlon Nima Oftadeh Kady Srinivasan Martin Wexler Julia Kan Chris Hecht Nikhil Gaekwad Shweta Khajuria, CFA Dennis Buchheim Chris Pearson Lindsay Todd King Kristy Quagliariello Christopher Flexner Robin Shore Yansy Campos Brian Thresher Emily King Patrick Brown Mansoor Basha Jo Fox Umang Shukla DeepIntent TikTok X Snap Inc. OpenX Captiv8 #SambaTV #SambaSummit #AdTech #AI #AgenticAI #AgenticAds #CleanRoom #TikTok #Snapchat #OpenX #DeepIntent #Captiv8 #Acxiom #Snowflake #Databricks #X #FoxEntertainment #ESPN #Anthropic #Adobe #Stagwell #Publicis #HorizonMedia #WolfeResearch #KlickHealth #PublicisSports

The industry is moving toward AI-powered measurement and Samba TV is leading the way. In a new feature from James Careless for TV Tech, our VP of Measurement Science, Alyson Sprague Shields, shares how Samba AI is redefining what’s possible for real-time, privacy-safe, and contextual TV measurement: “Samba AI enables the TV itself to detect scenes, objects, brands, interactions and even sentiment of what’s happening onscreen without needing to send data to the cloud. The result is real-time contextual analysis that powers brand-safe advertising, AI-generated metadata and content-aware experiences, while reinforcing user privacy and ensuring a smooth and uninterrupted viewing experience.” Read more on how our agentic AI is shaping the future of measurement with deeper insights and more relevant advertising outcomes across every screen: https://lnkd.in/gwpVgt3m #SambaTV #AIMeasurement #AgenticAI #AgenticAdvertising #AdvertisingInnovation

Television is being redefined, and our new State of Streaming report (out today) shows how. Streaming now commands 60% of all TV time, but the real story is in how different audiences watch. The "average viewer" no longer exists, and success now demands understanding highly specific, and often counter-intuitive, viewer personas. “The rules of television are being rewritten now that streaming has become the substantial majority of viewership…As live sports, films, and cultural moments have moved to streaming, publishers and advertisers have a critical opportunity to reach audiences with precision and purpose. The next era belongs to those who harness data, context, and AI-driven intelligence to understand not just who is watching but why, and to act on it in the moment.” - Samba TV CEO and Co-founder Ashwin Navin Download the full report now for must-have insights to inform your 2026 strategy: https://lnkd.in/gBzWWAna #SambaTVInsights #StateofStreaming #SambaTV #CTV #Streaming #MediaMeasurement #MarketingStrategy #AdTech #AgenticAdvertising #Data

What an inspiring night at Samba HQ in San Francisco. A huge thank you to Genvid Holdings Inc., Kling AI, and the incredible Pixar Animation Studios alumni speakers for joining us last night to explore one of the most important topics in AI today: its impact on filmmaking. It was a packed house as creative pioneers Stephan Vladimir Bugaj, Gordon Cameron, Catherine Hicks, and Mark Holmes, along with moderator Tony Pu, shared their insights into how the art of storytelling is evolving. From The Incredibles and WALL-E to next-generation AI-powered productions, these leaders offered a rare glimpse into how human creativity and intelligent technology are shaping the future of animation and film. We’re grateful to everyone who attended, asked questions, and brought this conversation to life. Events like these highlight the power of connecting innovators across media, technology, and storytelling as we build the future together. #SambaTV #GenerativeAI #GenAI #AIinFilm #Pixar #Genvid #KlingAI #CreativeAI