Seer Interactive

CTRs are tanking with AIOs (*and without them), but citations are opening new doors. It's no secret that brand marketing is becoming a measurable lever for AI visibility. We put that theory to the test looking at stadium sponsorships. And even more insights in this month’s roundup →

Tracy McDonald shares the latest data in AIOs and CTRs across our client data sets. So, has anything changed since January? Totally -- CTRs are tanking across the board. - 61% Organic CTR decline - 68% for Paid CTR What does this mean for your strategy? Tracy shares her advice on what's working and where to focus next: https://lnkd.in/gNk8Ep-K

Please join us in celebrating our latest Seer MVP, Anthony Schultes 🏆 Recently promoted to SEO Lead, Anthony has hit the ground running by embracing challenges and taking ownership across projects. Anthony shares his secret to success is: "Leading with empathy and curiosity... It improves my active listening and, ultimately, my problem-solving." Let's hear it for Anthony! 👏

Our most recent Huddle Day was a powerful reminder of how much these moments unite our team for the greater good. From Philadelphia to San Diego and across Zoom, we gathered for a day dedicated to fostering connection and collaboration. The day was filled with opportunities like crafting, playing bingo, volunteering, and most importantly growing as a team! One of the highlights was our "Great Lift Off Challenge," where teams turned helium balloons and craft supplies into ships carrying a Philly favorite, 🥨 . The true success wasn't the highest-flying pretzel, but the incredible teamwork, laughter, and problem-solving in the room. A massive shoutout to our incredible People and Community team for continually creating these invaluable opportunities to connect 👏

At Seer, we've always believed that marketers should optimize for humans, over merely focusing on rankings and algorithms. Our founder, Wil Reynolds, is taking this message as the Closing Keynote Speaker to the Philadelphia Ad Club Impact & Innovation Summit NEXT Wednesday, November 5th, from 11:30 AM to 6:00 PM ET. He'll share real-world experiments, showcasing both breakthroughs and failures, to assist you crafting strategies that enhance visibility in AI search, foster trust, and establish brand authority. Join Wil to explore what's next in marketing, innovation, and building strategies that truly resonate: https://lnkd.in/eDbK3K4G

In an industry drowning in the hype about the next Google update and the latest AI model, we're asking a different question: What happens when you can't algorithm your way to the top? At #MozCon (Moz), Wil Reynolds will be presenting "Algorithms Can’t Save You: How to Future-Proof Your Content Beyond AI and LLMs" on Thursday, November 6 at 12:00-12:30PM ET. This isn't another talk about how to prompt an LLM. It's a roadmap for creating content that ranks today and remains valuable through the next core update, the next algorithm shift, and the next AI disruption.

At Seer, we believe in the power of intentionality—in our work, our culture, and our commitment to our communities. Our founder & CEO, Wil Reynolds, will be joining this year’s Satell Institute Fall CEO Conference, The Intentionality of a Champion on the Field and in Corporate Social Responsibility, on Tuesday Oct. 28 from 8:00-11:00AM. We're so excited for the perspectives Wil will bring back to our team and forever proud that Seer is rooted in a city that leads with heart.

#MAICON25 you seriously brought the fire 🔥 From AI to the very real ROI of showing up for humans, this year’s event was a reminder of why we’re in this game. We got to hang with brilliant partners like NinjaCat, Scrunch, and so many others. And our on-site team? Alisa Scharf, Jordan M. Strauss, Chad Gingrich, Hannah Cooley, Marketa Rose Williams, Sierra Karst, John Lovett, Anna Crabill, and Andrew Meyer, all rockstars 🙌 Let’s keep the momentum going. Let’s keep growing smarter. Be seen. Be believed. Be chosen.

We are excited to announce our very own Allison Worms, Project Management Lead, will be speaking at the Digital PM Summit (The Bureau) in Portland! Join Allison on Monday, October 27, from 4:30 - 5:20 PM PT for her session: "The Empathic Edge: The New Role of AI in Project Management." In this insightful talk, she will explore how AI is creating space for more human connection in project management, not less.  She'll walk through practical ways to: 🧠 Reduce friction and cognitive load by using AI as a true assistant ⏳ Reclaim your time to better support and energize your teams ❤️ Lead with more empathy in an AI-driven world Don't miss this opportunity to gain new perspectives on balancing technology in people-centered project leadership!

"I'm loving this moment because this is what I think I built my business for." - Wil Reynolds What if the most powerful SEO tactic wasn't a tactic at all, but empathy? We're building a different kind of SEO at Seer. One driven by an insatiable curiosity to understand the real person behind every single search. This human-centric approach doesn't just create better marketers; it molds invaluable strategic partners who deliver insights no algorithm can replicate.