Pickle

🎃 Halloween looks different this year — just ask us millennials and Gen Z’ers. More people are skipping buying the one-night-only costume and renting from each other instead. On Pickle, we’re seeing demand surge earlier — and faster — than ever: 🕸 “Halloween” searches are up 532% month over month 🔥 Most in-demand costumes—and brands: Sabrina Carpenter (+211% searches in the past two weeks) · Catwoman (+244%) · Mermaid (+154%) · Kill Bill (+131%) · Victoria’s Secret (+138%) Behind those numbers is a real shift in behavior. Our generation is rethinking what Halloween — and fashion — should look like: less waste, less overspending, and more creativity from a massive, community-sourced network of shared closets across the country. 👗 Our top lenders are earning hundreds in a weekend by listing last year’s costumes and everyday pieces (think cowboy boots for Cowboy Carter or a sequin skirt to channel Sabrina Carpenter). 💸 Renters are scoring full looks — from a $20 Princess Diaries rental to a $25 Taylor Swift showgirl look. ♻️ Thousands of pieces are getting a second (and third) life. Last year, The Washington Post spotlighted Pickle as part of this movement (linked in comments 👇) — a way to skip single-use fast fashion and rent directly from each other’s closets. A year later, that momentum has only grown. Big love to our Pickle community for making Halloween less about buying new and more about making what’s already out there feel new again.

Thank you to The Business Journals for profiling Pickle’s journey — from a scrappy startup where our co-founders ( 👋 Julia O'Mara and Brian McMahon) hand-delivered the first 1,500 rentals to one of fashion’s fastest-growing platforms. Give it a read — link in comments below. 👇

Secondhand luxury fashion looks very different in 2025. It’s moving into private, invite-only spaces — from Instagram Close Friends lists to Substacks — fueled by a desire for greater curation, exclusivity, and community. As Who What Wear’s Ana Escalante writes, Pickle’s creator closets are at the center of this shift because they feel aspirational and accessible. What once felt gated to insiders is now shared openly: creators link directly to their Pickle closets, and when a look goes viral, their communities don’t just like it — they rent the exact pieces from their wardrobes, wear them, share their own stories, and connect back with the creator. It’s a two-way dynamic that makes fashion more personal and connected than ever. Because the new luxury isn’t just the clothes — it’s access and community. 📖 Check out the Who What Wear piece, featuring our cofounder Julia O'Mara 👇

Storytelling is no doubt fueling the next chapter of the closet economy — and Pickle is helping drive it. Love being part of the conversation in Vogue Business’ latest deep-dive. From followers DM’ing creators to “put their closets on Pickle” to everyday women sharing the pieces they’ve owned, styled, and loved — complete with the images and stories that bring them to life — the proof is clear: people don’t just want clothes, they want connection. Check out Camilia (Cami) Fateh's story, featuring her interview with our co-founder Julia O'Mara, and Julia’s take👇

4,000 subway rides delivering rentals, stealth flyer drops, and personally hand-washing clothes — our founders, Julia O'Mara and Brian McMahon, built Pickle on more than a few unhinged moments 👇

💃 Pucci Girl Summer is still here, and the trend is making (colorful, spiraling) waves. Big thanks to Ariel Bielsky and The Zoe Report for highlighting how the surge in renting and lending Pucci pieces is showing up in big ways on Pickle — and for sharing our co-founder Julia O'Mara's take on this iconic trend: https://lnkd.in/eYvfcbxZ TL;DR: • Searches for Pucci on Pickle surged 69x compared to last year • After Hailey Bieber was spotted in a custom yellow Pucci set in Mallorca, Pucci rentals jumped 32% in just one week. • Pucci listings jumped over 170%, with halter tops leading the charge, followed by dresses. • The most-rented styles now earn lenders $660/month on average, with many seeing full ROI or more. If you have Pucci in your closet, now’s the time to list. • The most in-demand Pucci on Pickle? https://lnkd.in/eMEbMa3J https://lnkd.in/efjGasjm https://lnkd.in/emihTkhW Julia weighs in: “Pucci is resonating right now because it sits at the intersection of digital escapism and an appreciation for storied luxury. It offers something visually transportive at a time when so much of life — and the world — feels uncertain, and people are craving change: in mood, mindset, and aesthetic. It feels like vacation. Pickle makes it easy to tap into a trend like Pucci — whether it’s for a vacation, a rooftop party, or just a standout moment — without the pressure to spend hundreds or commit to something you’ll only wear once or twice. And because you're borrowing it directly from someone else, it feels way more personal — like getting dressed from your most stylish best friend’s closet."

Rental isn’t waiting for its second act — it’s already center stage. Big thanks to Emma Rayder and Vogue Business for capturing the shift we’re seeing every day at Pickle — a moment that “represents a recalibration of how consumers think about clothing, ownership and value.” With nearly half of Pickle rentals happening same-day or next-day, this next era of fashion rental is fast, flexible, and powered by community — like borrowing from your best friend’s never-ending closet (you know, the one filled with only the most incredible pieces). https://lnkd.in/dNJRHkNS

Pickle turned THREE — and we marked the moment with a first-of-its-kind runway-to-rental fashion show. Some of our most-loved pieces from the Pickle community walked the runway — alongside the very users who helped build this platform, including a few of our earliest adopters modeling looks themselves. They shared the spotlight with iconic and emerging brands like Cynthia Rowley, ethically made, celeb-favorite BUCI NYC, luxury resort label Oceanus The Label, and Steve Madden — all of which partnered with us to showcase (and rent out!) their new and archival collections for a fraction of the retail price. Rent here 👉🏻 https://lnkd.in/efDr4iSx It all came to life in front of a sold-out crowd of 300+ in Soho. The show was a celebration of everything Pickle stands for: fashion that’s more accessible, more circular, and a lot more fun. Huge thanks to our community, models, partners, and creators who made the night unforgettable (more in comments below!) Year four, let’s go 💚 #circularfashion #Pickle #p2p #fashion #fashionrental

At Pickle, we’re building a peer-to-peer fashion rental marketplace where trust, consistency, and exceptional experiences come first. This week, we launched Star Lender Status — a new feature that recognizes and rewards our most reliable, responsive and active lenders. They help renters feel confident in who they rent from and set the standard when it comes to lending. To celebrate their reliability and the care they bring to each rental, our Star Lenders get: ⭐️ Increased closet visibility ⭐️ Star Lender badge ⭐️ Exclusive rewards Any lender with 5+ lifetime orders is eligible. From there, Star Lender status is awarded to those who meet the following monthly milestones — which reset each month, giving everyone a fresh opportunity to qualify: ✅ Complete at least 1 rental per month ✅ Accept 80%+ of offers ✅ Maintain a cancellation rate below 5% ✅ Respond to offers in under 2 hours Learn more at https://lnkd.in/gsVFeXhQ, and thanks for being a part of the Pickle community!

Business Insider just spotlighted the growing wave of women turning their closets into side hustles on Pickle — and it’s a must-read. The piece dives into how they got started, how much time (or how little) they’re putting in, what they’re earning, and what they’re doing with the extra cash. 🔗 Read it here: https://lnkd.in/gwbg_X88 If you’ve ever thought, “Would someone pay to borrow this dress I love but only wear once a year?” — the answer is YES. There’s never been a better time to monetize your wardrobe. Rent out what you already own. Earn while you’re not wearing it. Consider this article your inspiration to get started. Shoutout to our community members for sharing their stories — Isabella De Murguia (Pickle closet: bellad), Lane Cobb Creatore (Pickle closet: lanecreatore), Kana Kozlowski (Pickle closet: dreamgirlrealm), Andrea Duffield (Pickle closet: andreascloset), and Jess Work (Pickle closet: Jesswork)💚 Check out their Pickle closet links in the comments! Big thanks to Alice Tecotzky and Sydney Bradley for diving in!