K-Beauty has grown from a niche movement into a global force, influencing formula innovation, product design, and skincare routines worldwide. We explore where K-Beauty began, where it is today, and where it’s headed next. 💫 #SokoGlam #KoreanBeauty #KBeauty #Beauty #Skincare #Innovation #Accessibility #Authenticity #Education #Community #ThoughtLeadership
About us
Soko Glam is your most trusted online beauty shop and lifestyle brand, with the best selection of Korean beauty products and content. Based in New York City, the Soko Glam team travels to Seoul regularly to scour the Korean skin care and makeup market, consult industry/product experts, and meet tastemakers to bring back a selection of beauty products that are truly tried, used, and trusted by Korean women. Soko Glam's Co-Founder and Curator is Charlotte Cho, who is (among other awesome things) a board certified esthetician, and the author of The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin and The Little Book of Jeong. She personally tests and reviews every single product before it is selected for the Soko Glam community. Soko Glam launched in 2012 and is the pioneer in K-Beauty in the U.S. and one of the fastest growing brands in New York City. Known for popularizing the 10-Step Korean Skin Care Routine, Soko Glam has been featured in major publications including The New York Times, Vogue, Elle, Allure, Into The Gloss, Bloomberg, Refinery29, and more, helping millions adapt the Korean “skin-first” philosophy to their daily routine. Here at Soko Glam, we are a lean team that packs a BIG punch. We move fast, smart, and like to think outside the box - challenging the status quo. We do things differently, pioneer the way, and continue to innovate at every stage of our company. We're obsessed with providing our community with a personal, trustworthy, amazing experience. Our Mission: To help all people believe there are only good (skin) days ahead If you're a great fit for the Team Soko Glam, open positions can be found on our careers page at sokoglam.com or visit https://angel.co/sokoglam. If you are interested in collaborating with Soko Glam, please reach out to partnerships@sokoglam.com If you are a retailer interested in carrying brands on Soko Glam, please contact retail@sokoglam.com or orders@sokoglam.com
- Website
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http://www.sokoglam.com
External link for Soko Glam
- Industry
- Retail
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
- Specialties
- skincare, beauty, and k-beauty
Locations
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Primary
Get directions
1261 Broadway
Suite 1001
New York, NY 10001, US
Employees at Soko Glam
Updates
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🎤 On Saturday, co-founder Charlotte Cho took the stage at KOOM Festival by United Korean Founders, Inc. as a panelist for the "Past, Present, and Future of K-Beauty" session, alongside Michelle Lee and Sarah Chung Park. From the early days of introducing K-Beauty to today’s wave of innovation and virality, Charlotte shared insights on how the category continues to evolve and how Soko Glam remains at the forefront of driving that change. We’re proud to continue championing K-Beauty’s influence around the world and to be a part of these conversations shaping its future. 💖 #SokoGlam #KBeauty #KOOMFestival #BeautyIndustry #Panel
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🐻✨ Soko Glam x LINE FRIENDS Extended (Again)! We’re thrilled to partner with Line Friends America to bring Soko Glam’s Best of K-Beauty® to life through a special pop-up at their Times Square flagship store. Originally slated for only one week, the pop-up has now been extended twice - through October 23rd - thanks to the overwhelming love and excitement from our community! 💖 Visitors can shop our award-winning K-Beauty picks, snap pics in the photobooth, and enjoy exclusive giveaways and gifts with purchase. We’re proud to bring a fresh energy to the retail landscape, showing how immersive and community-driven the K-Beauty experience can be. Featured brands include: HINATURE (Purito Seoul) Knours. OUTIN FUTURES (Neogen) Then I Met You AXIS-Y 포컴퍼니(Abib) Dear/Klairs Company Biodance (뷰티셀렉션) THANK YOU FARMER Wishcompany Inc. 위시컴퍼니 (I'm From) The Klog AMOREPACIFIC (IOPE) 셀리맥스(celimax) Some By Mi BNH Cosmetics. CO., Ltd (Acwell) Torriden 🛍️ Can’t make it in person? Check out our Best of K-Beauty Award Winners here: https://lnkd.in/g9JPK3Xm #SokoGlam #LineFriends #NYC #Popup #TimesSquare #BestofKBeauty #KBeauty #Collaboration
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✨ Big news! We partnered with the NBC News the TODAY Show and Beauty New York to feature three Soko Glam-curated brands in the Beauty New York Box, which sold out in a record-breaking 2 minutes!⏰ The box spotlighted products from Then I Met You, Purito Seoul, and Neogen. This achievement is proof that our curated brands are making waves and capturing the attention of the growing K-beauty community. 🎥 Missed it live? Catch the replay here: https://lnkd.in/gmE2kQe2 #SokoGlam #KBeauty #TodayShow #BeautyNewYork #ThenIMetYou #PuritoSeoul #Neogen #BeautyBox
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Last month, we celebrated the launch of Rom&nd US Official 💄 on Soko Glam with a pop-up in NYC! Influencers and editors joined Soko Glam and Founder Charlotte Cho to experience the brand, receiving a personalized color analysis and finding their perfect shade before sharing a smooch 💋 on the wall. 🛍️ Shop rom&nd now on Soko Glam! https://lnkd.in/gxTV4rFk #SokoGlam #romand #KBeauty #NYC #popups #makeup #cosmetics
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📢 Soko Glam has officially launched at Space NK! 🇬🇧 We’re thrilled to bring Soko Glam’s Best of K-Beauty Edit to one of the UK’s most prestigious beauty retailers, Space NK. The launch includes a wide-ranging assortment of 9 brands, including the first official K-makeup💄 drop in the UK, curated by Charlotte Cho, esthetician, author, and co-founder of Soko Glam. This partnership marks an exciting new chapter in our global retail expansion and a major milestone in making Korean beauty more accessible than ever. 👉 Learn more via WWD: Beauty Features: K‑Beauty Meets Space NK https://lnkd.in/eTYC6Ps7 Explore the curated selection now in-store and online at Space NK 🛍️ #SokoGlam #SpaceNK #KBeauty #SkincareFirst #RetailLaunch #BeautyIndustry #BeautyRetail #InnovationInBeauty #PartnershipAnnouncement
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Proud to see Soko Glam recognized as one of BeautyMatter's 50 Brands Defining the Future of Beauty! 🎉 Charlotte Cho's message beautifully captures the journey we’ve been on—but this milestone is also a celebration of the incredible community that has embraced K-beauty with such enthusiasm and passion. It’s a testament to the impact of thoughtful curation, innovation, and education in redefining what beauty can be. As we look ahead, we’re energized to continue collaborating with brands, retailers, and creators to champion discovery and share the rituals and innovations that make K-beauty so special. Here's to shaping the future together! 🌟✨ #KBeauty #Future50 #SokoGlam #BeautyMatter
Honored that Soko Glam is one of BeautyMatter's 50 Brands Defining the Future of Beauty! 13 years ago, Dave Cho and I had a mission to help bring the most trusted Korean beauty curation to the US. We did that and more, ushering in best skincare knowledge, rituals and innovations straight from Korea that made an impact on the beauty industry more than we ever imagined. This year, we look forward to driving the K-beauty wave once again through strategic brand, retailer and content partnerships, as we continue to build a community that is passionate and hungry for discovery through the lens of K-beauty. Thank you Kelly Kovack and BeautyMatter for recognizing that Korean beauty is not just a trend, it's a category globally that is here to stay!