SOREL

SOREL is redefining its identity under new leadership, blending its purpose-driven heritage with fashion-forward collaborations for an elevated, all-seasons approach. Read more: https://lnkd.in/gNStaFnb

SOREL x Barbour | TWO LEGENDS. ONE FORECAST. For the first time, two icons of weather defiance collide at the crossroads of rain and snow, grit and grace, heritage and progression. The result: a limited-edition footwear and outerwear collection that amplify bold steps. The SOREL x Barbour collaboration brings together over 180 years of combined craftsmanship, pairing SOREL's Canadian-born reputation for performance and durability with Barbour's British legacy of timeless style. The collaboration sits squarely at the intersection of countryside and city, of luxe tradition and fearless design—a union built to endure, inspire and elevate. At its core are three footwear styles, each merging SOREL's heritage craftsmanship and technology with Barbour's signature minimalism. From GORE-TEX® Brand waterproofing and Vibram Group traction outsoles, to proprietary lightweight, comfort technology, each silhouette embodies uncompromising performance, warmth, protection and style. EXPLORE NOW | SOREL.COM https://lnkd.in/gnxhMaJe

SOREL x NEIGHBORHOOD https://lnkd.in/ga45Tpcx Today, SOREL launches our collaboration with NEIGHBORHOOD, the profoundly impactful Japanese brand now 30 years deep into influencing streetwear and style globally. It's been such a pleasure seeing their signature approach to culture and craftsmanship applied to our Daystorm Horizon boot and to the storytelling of the project. Clean, timeless, rugged elegance. What's not to love? Thanks to Shinsuke Takizawa, Mitsui Haruchika, and the entire team at NEIGHBORHOOD. #collaboration #footwear #sorel #marketingcampaign

LAUNCHING TODAY — FOR BOLD STEPS A new brand film from SOREL. Where courage takes form and style meets the elements. A new horizon is calling, and there’s no time for cold feet. Today we launch For Bold Steps, a story that transports viewers into a surreal SOREL world where romance meets ruggedness and myth meets modernity. Anchored by the new Horizon Collection, it showcases an elevated range of silhouettes that fuse our beloved Caribou DNA with premium performance. The film’s heroes personify SOREL’s timeless appeal and diverse audience: the Sage, weathered with wisdom, embodying our enduring heritage; the Explorer, fearless in pursuit of confidence and curiosity; the Lover, a vision of luxury and escape; and the Creator, representing style without bounds. Conceived and written by SOREL’s in-house creative team, and produced by Rabbits Black, the campaign debuts alongside National Geographic’s Limitless: Live Better Now with Chris Hemsworth and will soon appear on the Warren Miller National Film Tour—reinforcing both cinematic scale and winter-sport heritage. Supporting assets will extend across streaming, editorial, CTV, print, out-of-home, and experiential activations. For those who move through the elements, not around them—the story unfolds in For Bold Steps. https://lnkd.in/gdpmHEXu

SOREL x JANE/WADE ON THE RUNWAY AT NEW YORK FASHION WEEK — CALLSIGN HORIZON™ The inclusion of Callsign™ in the Jane Wade show marks the start of a multi-season partnership. Coming in SS26 are two exclusive new styles designed by Jane Wade based on the Callsign™ silhouette and brought to life by SOREL. A natural extension of Wade's on-the-go character, SOREL's durable classics add a narrative of expedition in high pressure environments where performance is key. Photos: Hatnim Lee

BORN OF THE ARCTIC. CARVED FROM CARIBOU LEGACY. Arctic heritage, reborn for the city. To celebrate the launch of Callsign Horizon™, SOREL brought their arctic heritage to New York City. Frozen inside nearly 7-foot-tall, glacially inspired sculptures was the entire line of Callsign sneakers - the debut product of a new collection of premium silhouettes that bridge SOREL’s iconic Caribou™ heritage with heightened performance and bold design.

BORN OF THE ARCTIC. CARVED FROM CARIBOU LEGACY. Arctic heritage, reborn for the city. To celebrate the launch of Callsign Horizon™, SOREL brought their arctic heritage to New York City. Frozen inside nearly 7-foot-tall, glacially inspired sculptures was the entire line of Callsign sneakers - the debut product of a new collection of premium silhouettes that bridge SOREL’s iconic Caribou™ heritage with heightened performance and bold design.

Yesterday, SOREL proudly unveiled an exclusive collaboration with ARIES ARISE, the London-based luxury streetwear brand. Merging the rich heritage of SOREL craftsmanship with street-luxe edge of Aries, this partnership shapes a line as bold in the city as it is unshakable in the wild. Born from two worlds — outdoor and urban, heritage and high fashion — it stands as a statement of culture, craft and limitless terrain. From two passionate and distinct stories rises the union of mountain-born grit and street-edge defiance. The centerpiece of the collaboration is the SOREL x Aries Callsign Horizon™. A silhouette inspired by the iconic SOREL Caribou boot, merging utilitarian craftsmanship with statement-making style. The campaign was captured by Emmy-winning photographer, Sølve Sundsbø. SHOP THE LIMITED RELEASE: https://lnkd.in/gfMcdJXC

Today SOREL launches the Callsign Horizon™, a sneaker carved from Caribou™ legacy and built #ForBoldSteps. Infused with the formidable spirit of winter’s most iconic boot --- this elevated silhouette is functionally fueled with the unparalleled stay-dry protection of GORE-TEX Brand and the go-anywhere grip of Vibram Group traction. Protection is the ultimate luxury. The Callsign Horizon™ marks the arrival of an exciting new chapter for the brand and the first comer in a collection of premium silhouettes bridging SOREL’s iconic Caribou™ heritage to a future fusing heightened performance and bold design. Available now at SOREL.com