Customizing our own fancy footwear with Crocs at the #BRANDEdit NYFW Experience! Our creator attendees could browse the latest shoes and totes from Crocs and customize them at the Jibbitz Bar for a one-of-a-kind style. The activation generated: 🖼️ 95 influencer posts 📈 12.7 million organic impressions Our BRANDEdit experiences continue to be one of the best ways for brands and creators to interact one-on-one and build long-lasting business relationships that lead to organic content and new brand partners. Interested in having your brand participate in one of our 2026 Experiences? Let us know and we'll send you the schedule!
The Digital Dept.
Public Relations and Communications Services
Your source for all things influencer.
About us
The Digital Dept. is a leading full-service influencer marketing and talent management firm providing brand strategy and creator representation. Born from a merger between the two top influencer companies, Be Social and Socialyte, The Digital Dept. is your source for all things influencer. The Digital Dept. represents 200+ exclusively-managed creators with a social footprint of 200 million across a number of verticals. From traditional celebrity talent to digital-first creators, the company facilitates brand partnerships and creative strategy to build influencer businesses on and offline. The Digital Dept. provides influencer marketing strategy for brands through the concept ideation, casting, and execution of influencer marketing campaigns. Through live experiences, such as captivating events and creative mailers, we effectively harness the power of social influence. Led by Ali Grant and Sarah Boyd, The Digital Dept. is the go-to for all things influencer. The company has offices in Los Angeles, New York, Nashville, and Miami. Learn more at TheDigitalDept.com or at @thedigitaldpt.
- Website
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http://www.thedigitaldept.com
External link for The Digital Dept.
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Type
- Public Company
- Founded
- 2023
Employees at The Digital Dept.
Updates
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At The Digital Dept., we are incredibly proud of our team of talent managers who keep the influencer management division of our company going. But what does a talent manager actually do? It’s a question we get a lot! Whether you are a content creator who is interested in working with a talent manager or just curious about what the role entails, here are the main responsibilities of an influencer talent manager: 📧 Managing inbound and outbound pitches 🤝 Negotiating rates and offers 🏗️ Building brand relationships 📈 Providing a growth strategy 💡 Ideating the big picture Learn more about the role of the talent manager and their responsibilities on our blog: https://lnkd.in/gp83nqxh #influencermarketing #influencermanager #influencermanagement #creatoreconomy
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CREATOR SPOTLIGHT ON: Ashlee Rose Hartley What happens when you combine a popular audio with a creative DIY Halloween costume? An absolute viral hit! TDD creator Ashlee Rose Hartley's video sharing her "Labubu on a Birkin" costume generated over 34 million views across social media and even led to a Today Show appearance. The incredible performance of her post showcases the power of tapping into trends in an organic way. Ashlee is just one of the fantastic content creators that The Digital Dept. represents! Discover our full roster here: https://lnkd.in/gJQQEDUD
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Our events team threw a magical rooftop screening for Spin Master's "Unicorn Academy" on Netflix! 🦄 Attendees could get fairytale glam 🧚♀️ at the rainbow braid bar and face gems stations, snack on themed treats 🍿 , and watch the new “Winter Solstice” special 🎞️ in lounge chairs decked out with "Unicorn Academy" blankets and dolls. We had a blast putting this one together! Planning an upcoming product launch or premiere for your brand? Let our event experts handle the heavy lifting and reach out to our team today. #events #experientialmarketing #influencerevent
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OneSkin popped up at our #BRANDEdit NYFW Experience with a custom display for their latest skincare and haircare products, as well as a skin-reading device for attendees to analyze their skin and receive personalized product recommendations. Our team secured 53 posts and 6.8 million impressions for the OneSkin activation within 1 month of the BRANDEdit NYFW Experience. Looking to get your brand involved in our next #BRANDEdit Experience? Reach out to brandedit@thedigitaldept.com to learn more about our upcoming Holiday Experience and 2026 opportunities! #influencerevent #influencermarketing #experientialmarketing #giftingsuite #oneskin #thedigitaldept
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Lulus activated at our BRANDEdit Summer Experience to showcase their new summer collection. Attendees could browse the custom-built-out space to preview the latest clothes and get custom-embroidered denim at the embroidery station. The Digital Dept. secured 289 posts and 39 million impressions for the Lulus activation within 1 month of the BRANDEdit Summer Experience. Looking to get your brand involved in our next #BRANDEdit Experience? Reach out to brandedit@thedigitaldept.com to learn more about our upcoming Holiday Experience and 2026 opportunities! #influencerevent #influencermarketing #experientialmarketing #giftingsuite #lulus #thedigitaldept
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The Digital Dept. reposted this
✨ The Chrome Club was shining bright this past NYFW! Last month, The Digital Dept. hosted its BRANDEdit NYFW Experience: The Chrome Club, bringing together 160 vetted creators (attending on an appointment basis) on September 11 + 12 for two action-packed days of connection, content, and curated experiences. A few quick stats from the event 👇 📸 Total Creators: 160 💥 Total IG Reach: 38.6M (avg. 241K per creator) 🎥 Total TikTok Reach: 56.7M (avg. 361K per creator) We had BTL Industries EmSculpt + EmFace + ExoMind treatments, OneSkin facial scans, Crocs footwear with Jizbit customizations, Omnilux red light therapy, Lovisa Pty Ltd on-site piercings, and LaCroix Water showcasing their new Sunshine water, along with custom brand moments with HP Sprocket, Trace Minerals, Thrasio's Nippies, MaryRuth's, Morgan Stanley, Lulus, and more - The Chrome Club was buzzing with creativity (and a lot of good skin). 💌 Want to join in our last BRANDEdit experience of the year? We have our Holiday Experience: Après Ski Club 🎿 on November 18 + 19 in Los Angeles. Let's chat! #influencermarketing #creators #digitalmarketing #content #experiential
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Our BRANDEdit team is already hard at work prepping for 2026 Influencer Experiences and just announced our schedule for the next year: 🏕️ MARCH - Dallas - Camp BRANDEdit 🏕️ 🎾 APRIL - Los Angeles - BRANDEdit Country Club 🎾 🏎️ MAY - Miami - BRANDEdit Lap Of Luxury 🏎️ 🫖 JUNE - Nashville - BRANDEdit Southern Social 🫖 ☕ SEPTEMBER - New York - BRANDEdit Café Society ☕ 🎡 NOVEMBER - Los Angeles - BRANDEdit Carnival Bazaar 🎡 🎄 DECEMBER - New York - BRANDEdit Holiday House 🎄 Our BRANDEdit Experiences invite content creators and tastemakers to unique pop-ups tied to cultural moments like festival season, fashion week, and the holiday season, where they can test out new products, build brand relationships, and connect with fellow creators. It's the perfect opportunity for brands to introduce their product to key tastemakers and build valuable creator relationships. Comment below if your brand is interested in our 2026 BRANDEdit Experiences and we'll send you all the details. #influencermarketing #experientialmarketing #influencerevent #giftingsuite
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Our very own Sarah Boyd spoke on the latest episode of the BrandInc. PR Podcast to discuss all things influencer marketing and what’s next for the creator economy. Get a sneak peek of the conversation here, then download the podcast to listen to the full episode! #podcastinterview #influencermarketing #creatoreconomy
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The PR Net recapped the highlights from our #BRANDEdit NYFW Experience. Check out the gallery here: https://lnkd.in/etGxn4SM #influencerevent #influencermarketing #experientialmarketing