MKG

And, baby, that’s show business for you. We partnered with Spotify to transform High Line 9 into a theatrical pop-up experience celebrating Taylor Swift’s The Life of a Showgirl, her most anticipated era yet. From spot-on scenic details to FOMO-inducing easter eggs, the space welcomed thousands of fans into a bold, sparkling tribute to the drama, grit, and glamour every artist under the spotlight knows too well. A dazzling, collaborative effort by our dedicated dream team, pulling off a little Broadway-level magic in true showgirl fashion. ✨ 🎤

More good news! We’ve been shortlisted with HBO at The Clios Entertainment Awards for our work on The White Lotus S3 Westlake Finale Event and The White Lotus S3 Marketing Campaign. Huge thank you to our partners at HBO for trusting us to bring this on-screen cultural phenomenon to life, and for being incredible collaborators every step of the way. Congrats to all of the other agencies shortlisted--what a lineup! https://lnkd.in/e_6H73W2 https://lnkd.in/eMrP7sac

Major MKG news alert: ADWEEK dropped their Experiential Awards shortlist, and we’re thrilled, proud, and grateful to share that MKG is nominated for the Agency of the Year and highlighted for our work with BÉIS, Netflix and HBO! Agency of the Year is especially meaningful since it celebrates every team member who makes MKG what it is and every client who has trusted us to bring their brand to life. Thank you all. https://lnkd.in/eUpADnV6

Lines multiple blocks long and Easter eggs galore; safe to say, our The Life of a Showgirl pop-up in NYC was a smash. We loved watching fans geek out over every detail of this Spotify event, and a cherry-on-top shoutout from PRWeek doesn’t hurt either ;) Read the full highlight here: https://lnkd.in/eH38NYkj

Usually, we say funky… but weird works too. Check out the latest and greatest: “Moment Maker: Lauren Austin on Why Brands Need to Get Weirder 👾.” In this At The Moment Media (ATM) interview, our CCO covers a lot of MKG ground, from the data-backed disconnect between CMOs and consumers, to how we do (and don’t) follow trends, to exactly where brands should be prioritizing their budgets. Watch it here: https://lnkd.in/eM9sCjP3

We’ve rebranded to reflect exactly who we are today, where we’re going next, and what we’ve always believed in. Check out the new MKG at thisismkg.com

What does success look like? How do we measure it? Where were we successful? Whether it’s pitch phase, mid-event, or debrief, we’re constantly asking these questions to keep growing, learning, and—well—succeeding. So it’s no surprise that our Senior Account Manager, Charell Strong , was tapped to share her perspective on defining success for BizBash’s most recent article. Check out her and other industry leaders’ thoughts here: https://lnkd.in/eWY5VEQb

Congrats Monica Chun! The future is female!

After torturing ourselves with the secrets of Wednesday Season 2 for months, we’re finally ready to share… We were tapped by Netflix to craft a global playbook for the return of their hit series. Our team of outcasts designed 15+ immersive Step & Repeats, Photo Ops, trivia games, and hundreds of graphics—creative that Netflix’s regional teams activated everywhere from Australia and New Zealand to Spain, Italy, Korea, and beyond. But the torture (fun) didn’t stop there. We also partnered with Netflix for three dark delights: We tormented fans at NYC’s Paris Theater with a giant Thing on the marquee and a deadly-looking cast on the black carpet.  We blew up (literally) at Fan Expo Canada with the Alone Zone: An oversized Addams Family house built for people who loathe people, complete with “relaxing” soundscapes… (rain and screams). We did the monster mash at the Graveyard Gala hosted by @Netflix and Spotify with a surprise appearance by Lady Gaga to debut her new single, “The Dead Dance.” Guests could shut themselves into custom built ‘listening caskets’ or have their epitaph written by our dreary poets.  Endless thanks from our cold, desiccated hearts to  Ben Draper + Getty Images, PINK SPARROW Angel Salazar, Bigger Than Life and our very favorite clients, Netflix

“Why Branded Experiences Will Outperform Ads by 2030” is the latest essay in Ad Age’s Future of Advertising 2030 series. Our Chief Creative Officer, Lauren Austin breaks down why ads are on their way out while experiential is moving in—and shows up with the numbers to back it up (247M subscribers paying to avoid ads, 10.5% growth for experiential in the last year… you get the gist). Read the full piece here: https://lnkd.in/eSw4Zcyi