Everyone is spending big in sports 💰🏈 Smart measurement keeps you ahead. At the Coalition for Innovative Media Measurement (CIMM) Sports Measurement Innovation Showcase, Dan Donnelly broke down why outcomes data is becoming the new playbook for brands that want real value from their partnerships. 🔗 Dive into the full talk in the comments.
VideoAmp
Advertising Services
Los Angeles, California 20,888 followers
Revolutionizing advertising, so everyone wins.
About us
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- Website
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https://videoamp.com/
External link for VideoAmp
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video Advertising, Multi Channel Optimization, Analytics, Programmatic, RTB, Programmatic TV, Video Advertising Platform, Cross Channel Buying & Measuring, broadcast television, cable television, TV viewership audience data, digital identity, MVPD subscriber data processing, Upfront TV Planning, Cross-Screen Measurement, TV Advertising, Cross-Screen Media Measurement, Cross-Screen Media Planning, Allocation, Attribution, CTV / OTT, FEP, TV Upfronts, and Linear TV Planning
Locations
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Primary
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2229 S Carmelina Ave
Los Angeles, California 90064, US
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33 E 33rd St
Floor 12
New York, NY 10016, US
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20 W Kinzie St
Chicago, Illinois 60654, US
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203 Crescent St
Waltham, Massachusetts 02453, US
Employees at VideoAmp
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Nick Chakalos
C-Suite Executive / Board Member / Executive in Residence / Investor
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Randy Laughlin
Senior Vice President, Business Development at VideoAmp
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Christopher Gutierrez
Chief Scientist, Advisor, Co-Founder | Data Engineering
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Danielle Zazula
Relationship Building | Revenue Generating | Consumer-Focused Sales Leader with over two decades of experience in helping media sellers and…
Updates
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There are no walls in this garden, only the future growing wild. Stop and smell the insights at #CES2026. 📍 Bar Centro, Las Vegas 🗓 January 6–9, 2026 🔗 https://lnkd.in/gwrMnPAn
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Healthcare marketing is entering an exciting new era. Regulations are evolving, patient expectations are rising, and data is unlocking smarter, more meaningful ways to connect. Catch our very own Gina Ive, Senior Director of Data Partnerships at VideoAmp, and the team at IQVIA Digital for a live discussion on how innovation, personalization, and trust are shaping the future of healthcare engagement. 📅 November 12, 2025 🕑 2:00 – 3:00 PM ET 👉 Save your spot at the link in the comments. #VideoAmp #HealthcareInnovation #IQVIADigital #DigitalTransformation
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The Little Birdy LIES. VideoAmp 🤝 Outcomes. SVP of Product, Peter Nummerdor breaks it down at the link in the comments. It’s time to #GetSchooled.
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Two sessions. One mission: make sports measurement smarter. 🏟️⚡ Next week at Coalition for Innovative Media Measurement (CIMM)’s Sports Measurement Innovation Showcase, VideoAmp is showing up twice on stage: 🎙️ 4:20 PM ET — Dan Donnelly, Head of Sports Strategy Panel: “Proving Out the Value of Sports Sponsorship” with Barry Gilbert (WBD), Joey Marcus (iSpot.tv), Matthew Gottlieb (NBCUniversal), and Jon Watts (CIMM) 🎙️ 4:40 PM ET — Gerry Briand, Client Lead Presentation: “The Rise of Total Sports Performance” with Jay Prasad, CEO of Relo Metrics Smarter measurement. Bigger wins. 📍 Google NYC | November 10 CIMM members: free to register in the comments 👇 #VideoAmp #CIMM #SportsMeasurement #AdvertisingInnovation #MediaMeasurement #DataDriven
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⏰ Today! VideoAmp Product Showcase Webinar ⏰ Join Stephanie Martin at 12:30 pm ET for a live webinar demo of VXM™ Outcomes. See how brands connect linear, streaming, and digital to outcomes with insights by channel, partner, and tactic, plus in-flight optimization capabilities. Can’t make it live? Register anyway, we’ll send the exclusive recording to registrants only. Link in the comments!
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When VideoAmp CMO Jenny Wall visited St. Jude’s about a year and a half ago, she summed up her approach to impact in five words: “Waste less. Save more kids.” That same mindset applies today. Whether you’re saving lives or saving an industry from outdated systems, real impact starts with wasting less and working smarter. At Marketecture Live, Jenny unpacked what it means to build a smarter, more flexible media marketplace, one not dominated by legacy defaults. Because innovation only happens when brands and publishers have optionality. #VideoAmp #MarketectureLive #CTV #MediaMeasurement #Innovation #Advertising
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The future of measurement isn’t up for debate. Forbes spotlights how VideoAmp is meeting the moment; building modern, cross-screen measurement powered by advanced data and machine learning. “VideoAmp has proven it can scale, with advertising spend based on its measurements skyrocketing nearly 900% in just three years.” — Forbes As audiences evolve and viewing habits fragment, the need for transparent, audience-led measurement has never been clearer. Thanks Matt Craig for the insightful coverage. Read the full article here: https://lnkd.in/grGBfNMK #VideoAmp #AdTech #MediaMeasurement #DataTransparency
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Our cauldron brews cross-platform clarity, no hocus pocus needed 🎃 #Halloween #MeasurementMagic
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