I’ve just spent an incredible few days across the GCC, where the growth of WHOOP is accelerating faster than ever. From Doha to Riyadh to Dubai and Abu Dhabi, we’re expanding our presence, forging powerful partnerships, and investing deeply to make WHOOP a core part of the region’s rapidly evolving health and longevity ecosystem.
QATAR - I was honored to officially announce the coming launch of our first international performance lab: WHOOP Labs Doha. Modeled after WHOOP Labs Boston at our own HQ, this new facility will advance our mission to unlock human performance and healthspan through cutting-edge research and data collection. Launched in partnership with Invest Qatar and located in the heart of Msheireb Properties Downtown Doha, WHOOP Labs Doha will support innovation in sports science and the next generation of talent in health and performance.
SAUDI ARABIA - At the Global Health Exhibition in Riyadh, WHOOP made headlines as we announced a landmark partnership with Lean Business Services, one of the Kingdom’s leading digital health integrators. The announcement, presided over by Minister of Health H.E. Fahad Abdulrahman AlJalajel and Deputy Minister of Defense for Center of Excellence H.E. Mohammad bin Faisal bin Moammar, represents a major step toward integrating advanced physiological analytics into Saudi Arabia’s national health platforms. Through this collaboration, WHOOP members in the Kingdom will soon be able to choose to securely pair and view their WHOOP data and medical data alongside each other, giving them a more complete picture of their health and recovery. This collaboration reinforces the evolution of WHOOP into a Health Operating System.
UAE - Our journey in the GCC actually began in the UAE, where WHOOP first partnered with the Dubai Expo in 2016. Since then, the country has become one of our most important markets. During this trip, I had the opportunity to meet with key leaders to discuss expanding our footprint in the health and wellness sector. Next month, we’re proud to once again launch our flagship partnerships with the Dubai Fitness Challenge, an annual city-wide initiative founded by HH Sheikh Hamdan bin Mohammed, the Crown Prince of Dubai. The Challenge turns the entire city into a fitness and health playground for 30 days, inspiring millions of residents to commit to at least 30 minutes of activity each day. WHOOP will once again serve as the Official Wearable Partner of the Dubai Fitness Challenge, helping participants track their recovery, sleep, and strain throughout the month.
As I leave the GCC, I am deeply inspired by the leadership across these nations. These leaders are investing in a forward-looking vision centered on health, technology, and human potential. WHOOP is proud to be part of this journey helping people in the region live longer, healthier lives. Looking forward to returning soon.
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