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Google Ads Essential Training Preview

Google Ads Essential Training

With Brad Batesole Liked by 1,615 users
Duration: 2h 24m Skill level: General Released: 10/17/2024

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Course details

Learn the foundations of pay-per-click (PPC) advertising with Google Ads, the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

683 ratings
  • 5 star
    Current value: 532 78%
  • 4 star
    Current value: 129 19%
  • 3 star
    Current value: 16 2%
  • 2 star
    Current value: 4 <1%
  • 1 star
    Current value: 2 <1%
  • Rick Wingender Rick Wingender

    Rick Wingender

    E-commerce, Marketing, Digital Product Management & Digital Transformation Leader | Amazon, Shopify | MBA, M.S., PMP, CSPO, CSM

    1/5 November 14, 2025
    Quizzes really suck. First, they don't show the "correct" answers, which are often debatable. Second, they ask questions where were not covered in the material. It's like no one edited anything.
    Helpful · Report
  • Joseph F. (JFK) Kwashi Joseph F. (JFK) Kwashi

    Joseph F. (JFK) Kwashi

    Marketing Communications • Copywriting • SEO/SEM • Corporate Branding | PR | Narrative Design | Content Creation | Product Marketing Certified |…

    5/5 November 1, 2025
    Great starting point for a mature marketing who has not worked directly in digital marketing.
    Helpful · Report
  • Onoh Kelvin Onoh Kelvin

    Onoh Kelvin

    Business Manager| Client Relations| Customer Experience Specialist

    5/5 October 23, 2025
    Yes During the course, I gained valuable knowledge and practical skills that have greatly improved my confidence and performance. I learned how to apply what I was taught to real-life situations, which helped me to understand the subject better.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 10 quizzes
  • Learn on the go Access on tablet and phone

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