From the course: Sales Strategy: Key Account Growth with AI
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Combine account management with strategic alignment
From the course: Sales Strategy: Key Account Growth with AI
Combine account management with strategic alignment
Welcome to the Dream Team. You've been assigned to your company's most coveted customer. Your client is a large athletic apparel company with a marquee name. They've been a key account for several years but recently indicated that they want more from your company. You've been added to the team to stabilize the account and look for areas to grow with them. It's a daunting task, and one of your greatest fears is that your key account will transition away from your products and services. Losing this flagship client would result in a substantial revenue loss for your company and gut-wrenching embarrassment for the entire key account team. You set out to learn as much as you can. Your first meeting is the weekly status meeting. The account manager runs this meeting with your day-to-day client contact. The discussion focuses on current issues and problem resolution. The meeting is tactical in nature and ends with a list of to-dos for all. It's clear to you that your client wants more. Yes…
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