Huge congrats to Jennifer Selley, DMCP, CITP on a standout episode. 🎉 She gets some real, actionable insights from Scott Burns - from putting the audience at the center to using digital as the lure and measuring trust that actually moves decisions. Must-listen for enterprise event leaders. Audio Links in the comments - Youtube link on the page. #ExperientialMarketing #EventStrategy #EventProfs #BrandExperience
We’re back with a reimagined format that goes deeper into the real stories behind today’s most creative event minds. 🎙️ Fresh Takes: Events Unscripted - Featuring our resident Pixie Dust Guru: Jennifer Selley, DMCP, CITP (This isn’t really a relaunch per se - it’s more a reset on how we talk about live experiences.) Our first guest: Scott Burns (Head of Creative at George P Johnson Experience Marketing), an experiential strategist who’s helped shape some of the industry’s boldest brand activations. (We've teased some of his top insights in the post below!) He unpacks how teams can avoid common event traps - like starting with you, not them, over-engineering digital, and confusing control for clarity - and why “time is the true currency” in experience design. Watch Episode 1 now : "Is Experiential Marketing the key to human connection in the era of AI?" Find it on Youtube (Link on Page) or Apple Podcast & Spotify (Link below) Imprint Events Group | Imprint Media Productions #ExperientialMarketing #EventStrategy #BrandExperience #B2BMarketing #AIandEvents #HumanConnection #EventProfs
