Scaling campaigns is not about one ad, but a repeatable system

In a world of AI, algorithms, cookies, identity graphs, data brokers, bot clicks, and digital IDs, it’s easy to forget one simple truth: We are human. 😎 Real people connecting the right products and services with real buyers. Not just data points with “intent signals” to track. 🕵♂️ Yet today’s AdTech continues to treat people like data — and the results are brutal. Nearly half (43%) of digital ad spend is pure waste, driven by poor targeting, campaign inefficiencies, and click fraud — which alone accounts for ~20% of all ad clicks. 🤖 🎥 Here’s a short explainer video that breaks this down — the waste, the fraud, and how ConvertiD is the only platform built by real marketers accountable for real performance in a digital world that cost advertisers over $300 billion in ad clicks that will never convert ( or wanted in the first place): https://lnkd.in/exPn9wrP ConvertiD is a privacy-driven, DatAI-powered ad platform designed to make digital advertising human — with trust, control, and transparency over every click. Because every click counts. 💪 No surveillance. No cookies. No privacy or compliance risk. Total control over every audience, ad, campaign, and click. Replacing probabilistic, problematic ad targeting with deterministic, direct delivery of relevant ads to the right buyers by activating the qualified contacts already sitting in your CRM. We built ConvertiD for marketers and agencies who are accountable for performance and revenue, yet are being sabotaged by the very tools they rely on to “optimize” campaigns. If you’re ready to stop wasting budget on bots and bad targeting and want to turn clicks into real customers, comment “human” https://lnkd.in/exPn9wrP

Most advertisers want fast results. Few understand that winning in a competitive market like the USA takes process, not luck. For one of my clients, I tested 28 ad variations before finding the winner. Each test had a purpose — different angles, hooks, and creatives designed to challenge assumptions. The first few didn’t work. That’s normal. But every test gave data, and every data point shaped the next move. Eventually, one campaign started outperforming everything else. That single winner is now driving consistent, profitable sales — at a fraction of the usual cost. Here’s the real reason it worked: We treated ads like a system, not a gamble. We focused on strategy, patience, and structured testing instead of shortcuts. If your campaigns aren’t scaling, it’s rarely the algorithm. It’s the process behind it. That’s the part most people skip — and where the real advantage begins.

We don’t scale ads… we scale infrastructure. Winning campaigns aren’t about a viral creatives... ...they’re about a repeatable system: – Intentional offer cycles – Rapid testing loops – Data mapped to every funnel layer Let the system do the heavy lifting.

Excited to share some of the latest enhancements to Google’s Performance Max campaigns that marketers should know about: • Channel-level visibility: finally see which of Search, YouTube, Display, Gmail, Discover are driving the most results in your PMax campaigns. • Increased advertiser controls: campaign-level negative keywords, device & demographic exclusions, URL-based rules for feed campaigns. • Smarter creative & asset tooling: generative-AI images (with people/faces!), auto-sourcing of landing-page images, smart cropping and more detailed asset-group performance breakdowns. • Brand-guideline migration: campaigns now support storing brand assets at campaign level, making asset governance smoother. As we lean further into automation and AI-driven ad delivery, these updates are a welcome balance of transparency + control. If you’re running Performance Max campaigns (or considering them), now’s a good time to revisit your setup and make sure you’re leveraging these capabilities. #GoogleAds #PPC #PerformanceMax #DigitalMarketing #AdTech

Most dealers don’t have an ad problem. They have a conversion problem.   You can pour money into Google, Meta, or YoutTube… but if your team’s missing calls, that spend leaks out fast.   Every missed call = lost lead. Every lost lead = wasted ad dollar. 💸   Plug the leaks first! Start with missed call automation then scale your ad spend with confidence.   #DealershipGrowth #AIAutomation #DealerMarketing #DealerSurgeAI

Here’s my go-to framework for turning underperforming ad accounts around: 1️⃣ Simplify the structure: Fewer campaigns, broader audiences, and clean, reliable data. 2️⃣ Refocus tracking: Make sure your pixel events align with real business goals. 3️⃣ Rebuild creatives: One clear promise per ad not five competing messages. Most “bad ads” aren’t bad at all. They’re just stuck in cluttered, confusing setups.

Ever notice how some ads just find you at the perfect time? That’s not luck, that’s programmatic done right. I think people overcomplicate it. At its core, it’s not about dumping data into a platform and hoping for magic. It’s about understanding people, where they are, what they care about, and when they’re actually paying attention. The best campaigns I’ve seen aren’t the loudest or the biggest. They’re the ones that show up right when they’re needed, no sooner, no later. That’s the real power of programmatic: timing, intent, and a little bit of human insight behind all that data. #Advertising #Programmatic #MarketingInsights #DigitalStrategy

The Fourth Estate Weighs In on Ad Transparency In a world drowning in digital noise, DoubleVerify is throwing a life preserver to the advertising giants. Their expanded pact with Microsoft Advertising isn't just news; it's a quiet revolution for ad buyers. By weaving in measurement for Audience ads and launching the aptly named DV Campaign Automator™, they're tackling the twin plagues of digital: obscurity and inefficiency. No longer will brands simply hope their ads are seen by the right people; now, they’ll know. Think less 'Mad Men,' more meticulous data scientist. The takeaway? In a landscape where trust is the scarcest commodity, transparency isn't a perk—it’s the new performance metric. The future of ad tech, it seems, hinges on both quality and automation. A smart move, indeed. What are your thoughts on 'trust' being the new premium ad space? Full update -- https://lnkd.in/d5KkX-mP

Do you know what a Demand-Side Platform (DSP) is in Advertising? Imagine hiring a super-smart robot shopper that buys ad space for you — faster and cheaper than any human could. That’s your DSP. It automatically finds your ideal customers, bids on ad space in milliseconds, and spends your budget where it actually performs — not where it’s wasted. Without a DSP, you’re basically shopping for ads by hand while your competitors use automation to grab all the best deals. #DigitalAdvertising #MarketingAutomation #BusinessGrowth #Padyclub

Creative fatigue sets in faster than most advertisers expect—rotate fresh ad variants every 7–10 days to maintain performance, even if metrics still look stable.#MetaAds #FacebookAds #InstagramAds #DigitalMarketing #AdSpend #MarketingTips #BusinessGrowth