Hospitality isn’t just about rooms – it’s about relationships. 🤝 The new Skift x Mews report explores how hotels can unlock millions in untapped revenue by shifting focus from rooms sold to guests served. 📈 For decades, metrics like ADR and RevPAR have defined success. But as travelers seek experiences, flexibility and belonging, these room-first measures no longer capture the full picture of value. 💡 The report explores how guest-centric, community-focused strategies – from bookable experiences to local activations – are driving both profitability and loyalty. You’ll also discover how forward-thinking brands like Ennismore, Staypineapple and Strawberry are redefining what growth looks like in modern hospitality. Here’s more about the report: https://hubs.ly/Q03TdTYD0
Chief Financial Officer, Co-Founder at Yuvod
1dSpot on. The shift away from room-first metrics is long overdue. The guest room is still the most underutilized touchpoint in the entire property — and connecting it to services is where hotels unlock real RevPAG growth.