Performance Max supports 9:16 vertical images. A game changer for ad design.

The Real Reason Your Ads Aren’t Scaling. Everyone thinks scaling is about bigger budgets. It’s not. Scaling happens when three things align: 1️⃣ The algorithm has enough freedom to learn 2️⃣ Your creative actually deserves scale 3️⃣ Your tracking is clean enough to trust Most brands don’t have a “scaling problem” They have a creative problem, or a data problem, or a structure problem. If your ads break the moment you increase budget? The issue isn’t scaling. The issue is foundation. Fix your system → scaling becomes a byproduct. #PerformanceMarketing #ScalingAds #MetaAds #GrowthStrategy

⚙️ The “Creative Feedback Loop” That Scales Brands Most media buyers fail because they run ads in isolation. But great brands build a creative feedback loop. 📈 Step-by-step framework: 1️⃣ Run 5–10 creatives weekly (UGC + statics + hooks) 2️⃣ Track CTR + Thumbstop ratio 3️⃣ Analyze top 20% → Identify what “emotion” worked 4️⃣ Replicate & iterate new versions 💡 Scaling isn’t about more ads. It’s about faster creative learning cycles. 👉 You don’t need 100 new ads. You need 5 that evolve every week. #Ecommerce #CreativeTesting #MetaAds #PerformanceMarketing

Attention Is the New CTR Clicks used to mean something. Now they mostly mean curiosity. We’ve optimized ourselves into a world where a “click” is the cheapest, emptiest signal of intent. It tells you who was interested enough to leave, not who was engaged enough to stay. In recent tests, two ad variants had nearly identical CTRs — 1.9% vs. 2.1%. But when we tracked dwell time, scroll depth, and replays, the difference was massive: Variant A held attention for an average of 6.3 seconds. Variant B? 1.7 seconds. Same click volume. Completely different engagement reality. According to Lumen Research, attention time correlates with brand recall and conversion probability up to 3x stronger than clicks. Meta’s own internal data shows that ads with higher dwell time drive longer-term ROI, even when short-term CTRs are identical. The takeaway: the algorithm rewards what people linger on, not just what they tap. If you’re still judging performance by CTR, you’re measuring the wrong motion. Clicks are transactional. Attention is relational. Start optimizing for attention depth — scrolls, hovers, pauses, replays, saves. Those are the new signals of resonance. Because in a feed built to steal focus, holding it is the ultimate competitive advantage.

Quit playing roulette with ads. Let data show you how to win 💸 Don’t spend months guessing what your audience wants. Let real results guide your next step. You don’t need a massive ad budget to start seeing meaningful results. You need clarity on what you’re testing. The most efficient brands don’t launch 10 campaigns and hope one works. They test small, watch closely, and expand what performs. Think of it as a discovery phase. Start by testing: 👉 Different creative angles (emotional, practical, objections, urgency) 👉Different audiences (AI, interest-based) 👉Different formats (images, videos - raw and polished - carousels) You’re not looking for viral reach or overnight wins. You’re gathering insight: - what message resonates - what imagery stops the scroll - what format feels most natural. Once you see traction, scale the winning combinations. That’s how you build sustainable ad performance, by letting data confirm direction, not dictate panic. Small tests give you leverage. And leverage points you towards the right strategy. If you map these tests now, you’ll enter 2026 with clarity instead of wondering what’s next. Who doesn't want to start January with a plan? 😉 #paidmedia #digitalmarketing #ecommerce

I used to test 3–4 ad variations per week. Wins were rare. Then this one thing changed the game I built an AI-powered workflow testing 30+ variations weekly that got 3.5x ROAS in 2 weeks Here’s how it works: • Generate multiple headlines and copy variations • Swap product images in AI-generated grids • Track CTR, CPA, and engagement metrics • Kill ads that underperform fast Winning patterns surface in hours, not weeks. Campaigns scale faster, smarter, and cheaper. Your biggest mistake? Testing too little. The ads that scale are hidden in your variations you haven’t tried yet.

Everyone talks about beating the algorithm when you should be more interested in working with it. Most agencies unknowingly build campaigns that confuse it mixed objectives, over-segmentation, too many creatives, and then wonder why performance tanks. Just remember, the algorithm isn’t your enemy. It’s just reacting to the signals you feed it. When you give it clean data, clear goals, and enough room to learn, it does the heavy lifting for you. That’s what this video covers: how to simplify, feed smarter signals, and let the system optimise instead of babysitting it. It’s quick, practical, and might change the way you set up campaigns forever. 🎥 2 minutes. Worth the watch. 👇 #PerformanceMarketing #AdStrategy #MetaAds #MarketingSimplified #Growth

Money doesn’t make campaigns great — strategy does. At Almost Zero, our clients pay ₹999/month and still outperform ads that burn ₹15K+ because they run smarter.⚡️ How? ✅We test audiences before scaling. ✅We focus on creative hooks. ✅We optimize based on data, not ego. It’s not about “spending more.” It’s about “spending right.”‼️ #SmallBusiness #MetaAds #PerformanceMarketing

Ad tech’s lack of clarity undermines accountability. Marketers are left to interpret engagement metrics and inferred conversions without any direct promise of actual business outcomes. https://ow.ly/A2xc50XeQM2 PadSquad #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation  

Every ad manager’s nightmare... When even your best-performing ad turns into background noise. 😭 Audience be like — “Aur dikhao…” We keep showing the same creative, hoping conversions will rise, But users have already scrolled past it 27 times this week. That, my friend, is Creative Fatigue, When your ad stops feeling fresh and starts feeling like spam. The metrics don’t crash overnight… they just slowly die of boredom. CTR drops. CPM increases. You blame the AD Platform. But truth is — it’s not the algorithm… It’s your audience saying ‘bhai bas kar’. So rotate, refresh, and keep it human, not robotic. #performancemarketing #adcreatives #marketing

Most marketers think ROAS dips because of competition or ad fatigue. But in reality, your Meta algorithm is starving. When your campaigns rely on old strategies or weak signals, the algorithm can’t learn who your high-value buyers are. That’s when optimization stalls, and ROAS nosedives. Want to know what makes Meta’s algorithm work for you, not against you? 👉 Read the blog: https://lnkd.in/gffjJKXx #MetaAds #PerformanceMarketing #1PDOps #CustomerLabs #MarketingOptimization