Struggling to close freight brokerage deals? Rate objections like “It’s too expensive” or “We already have a broker” are common, but they don’t have to be deal-breakers. Here’s how top brokers turn objections around: - Prove what makes you worth the rate: Guaranteed capacity, proactive communication, fewer claims, on-time performance, and faster issue resolution save shippers money long-term, even if the rate seems higher up front. - Become a strategic partner, not a commodity: When you understand their constraints, forecast needs, and reduce operational headaches, you become part of their supply chain, not just another vendor. - Build trust through transparency: Be clear about market shifts, lane challenges, accessorial, and what you can realistically deliver. Confidence comes from consistency. At the end of the day, the best brokers aren’t selling the lowest rate, they’re selling reliability, expertise, and peace of mind in a volatile market. Want to negotiate better freight rates and build stronger carrier relationships? Check out our full guide here: https://lnkd.in/gTM_RJEX
