Influencer Marketing Metrics That Matter For Ecommerce

Plot twist: Your influencer campaigns could be performing 10x better than you think 📊 Most brands are massively underestimating their influencer ROI because they're only looking at discount codes. Real example from our agency:  → Client thought cost per customer: $1,000 (based on discount codes) → Actual cost per customer: $82 (based on pixel data) → That's 92% of customers going untracked! 🤯 The attribution reality: Even our most sophisticated clients with seamless tracking see a minimum 40% "halo effect" of unattributed sales. For luxury/considered purchases? We're talking 100%+ unattributed impact. Why this happens: → People screenshot products and buy later → They share with friends who purchase → They search your brand name directly → They purchase but don't use the code. What to track instead:  ✅ Pixel data and site behavior analysis ✅ Brand lift surveys ✅ Search traffic spikes ✅ Overall sales velocity during campaign periods ✅ Customer journey mapping The takeaway: If you're only measuring discount code redemptions, you're probably missing the majority of your influencer marketing impact. Time to dig deeper into your data. Your CFO will thank you. How are you measuring the true impact of your influencer campaigns? #InfluencerMarketing #MarketingAnalytics #Attribution #ROI #Data #performancemarketing

"We tried influencer marketing and it didn't work." I hear this from brands almost daily (here's what most don't realize): Creator partnerships aren't failing. Your attribution models are. Most brands track creator success through: • Individual post engagement • Direct link clicks • Immediate sales But our marketplace data shows the real impact happens elsewhere: When customers discover products through creators, they: • Screenshot for later • Search the brand directly • Visit the website multiple times • Make purchase decisions days later • Share with friends through private messages Traditional attribution misses all of this. The result? Brands kill creator partnerships that are actually driving significant revenue—they just can't see it. Smart brands are shifting to: • 30-day attribution windows • Multi-touch conversion tracking • Brand search volume monitoring • Social listening metrics • Customer journey analysis Stop measuring creator partnerships like direct response ads. Start measuring them like the complex customer journey touchpoints they really are. The performance is there. You just need the right lens to see it. — Leo Limin