You don't need a colon when you pass commands to "execute", it executes as if you were already in command mode.
You also don't need to concatenate strings with "." with execute if you want spaces between them, by default it concatenates multiple arguments with spaces.
I tried escaping args so that it would be concatenated as a string, this seems to work:
command -nargs=1 FW execute "echo" '<args>'
Is this what you were trying to achieve?
:h execute and :h user-commands are good reading.
edit:
some tests on this:
:FW "test"
test
:FW &shellslash
1
:FW 45
45
:FW "2+2"
"2+2"
:FW 2+2
4
As always, "execute" will execute anything you pass to it, so be careful.