A final URL is the URL address of the webpage in your website that people reach after they click your ad and is also known as the "landing page".
- For each ad you create, you specify a final URL to determine the landing page where people are taken when they click your ad.
- To create or edit a search ad, learn more About responsive search ads.
- To create or edit a display ad, learn more About responsive display ads.
- Google's policy is that your landing page and display URL, or the webpage shown in your ad, must share the same domain.
- If you maintain separate landing pages for mobile users (like AMP pages), then enter them in the final URL for mobile field, which is found under the "Ad URL options" section.
- If you use tracking information, enter the tracking template field. You may not use cross-domain redirects in your final URL.
- The final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL in order to track information.
