How to be successful with Google Ads

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Google Ads is Google's online advertising program. It allows you to create online ads and reach people exactly when they show interest in your products and services.

With Google Ads, you can:

  • Optimize ads across Google’s inventory channels
  • Set a budget that works for you
  • Easily measure the impact of your ad performance

New to online marketing? Start with our short introductory guide.

Set yourself up for success right from the start with these step-by-step guides.

Learn how to leverage Google AI with Performance Max campaigns
Create an effective Search ad campaign
Track and improve your results

Looking for something more advanced? Read about the 8 steps to prepare your campaign for success and check out our Best Practices series.

Make it mobile-friendly

More than half of Google.com searches are from mobile devices. Get your website and ads mobile-ready.

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